Street/casual wear t-shirts in India

Product Positioning

The product in question is a t-shirt company focused on street and casual wear in India. This market segment is characterized by a youthful, trendy, and urban aesthetic. The brand can be positioned as a go-to choice for stylish, comfortable, and affordable streetwear that resonates with the dynamic and vibrant lifestyle of young Indians. Emphasizing quality, unique designs, and cultural relevance can help the brand stand out in a competitive market.

Target Customers

The ideal customer profile for this t-shirt company would include:

• Age Group: Primarily 16-30 years old
• Gender: Both male and female, with a slight skew towards males
• Location: Urban and semi-urban areas in India
• Interests: Fashion, street culture, music, sports, and social media
• Lifestyle: Active, social, and trend-conscious individuals who value self-expression through their clothing choices

Illustrative Examples

1. College Students: Young adults who are fashion-forward and looking for affordable yet stylish clothing options.
2. Young Professionals: Individuals who prefer casual wear for weekends and after-work activities.
3. Street Culture Enthusiasts: People who are deeply involved in street culture, including skateboarding, hip-hop, and graffiti art.

Potential Influencer Matches

Fashion Influencers

Fashion influencers who focus on streetwear and casual styles can effectively showcase the brand's products. They can create lookbooks, styling tips, and outfit inspirations that resonate with the target audience.

Lifestyle Influencers

Lifestyle influencers who share their daily routines, travel experiences, and personal style can integrate the t-shirts into their content, demonstrating how the brand fits into a trendy and active lifestyle.

Music and Dance Influencers

Influencers in the music and dance scene, especially those involved in hip-hop, rap, and street dance, can highlight the brand's connection to street culture. They can wear the t-shirts in their performances, music videos, and dance tutorials.

Sports and Fitness Influencers

Sports and fitness influencers, particularly those involved in activities like skateboarding, basketball, and parkour, can showcase the durability and comfort of the t-shirts during their workouts and sports activities.

Content Creation Ideas

General Ideas

1. Outfit of the Day (OOTD) Posts: Influencers can share daily outfits featuring the brand's t-shirts, tagging the brand and using relevant hashtags.
2. Unboxing and Haul Videos: Influencers can create unboxing videos to showcase new collections, discussing the quality, design, and fit of the t-shirts.
3. Giveaways and Contests: Collaborate with influencers to host giveaways and contests, encouraging their followers to engage with the brand.

Creative Ideas

1. Street Style Challenges: Influencers can participate in street style challenges, creating unique looks with the brand's t-shirts and encouraging their followers to do the same.
2. Behind-the-Scenes Content: Share behind-the-scenes content of photoshoots, design processes, and influencer collaborations to give followers an inside look at the brand.
3. Collaborative Collections: Partner with influencers to create limited-edition t-shirt designs, leveraging their personal brand and style to attract their followers.

By leveraging these strategies, the t-shirt company can effectively reach and engage its target audience, building a strong presence in the street and casual wear market in India.