MyInfluencer
Brief

"Influencers for street style hoodie clothing brand with the mission of donating profit to end homelessness"

Street style hoodie clothing brand

Research Insight & Analysis

Product Positioning

The brand is a street style hoodie clothing brand with a mission to donate profits to end homelessness. This positions the brand as both a fashion-forward and socially responsible entity. The unique selling proposition (USP) is the combination of trendy streetwear and a charitable cause, which can appeal to consumers who are conscious about social issues and want their purchases to make a positive impact.

Target Customers

The ideal customer profile includes:

  • Young Adults (18-35 years old): This demographic is typically more engaged with street style fashion and is also more likely to support brands with a social mission.
  • Socially Conscious Consumers: Individuals who prioritize ethical consumption and are motivated by the brand's mission to end homelessness.
  • Urban Dwellers: People living in cities where street style is more prevalent and who are more likely to encounter homelessness, making the cause more relatable.

Illustrative Examples

  1. College Students: Young adults who are fashion-conscious and socially aware.
  2. Young Professionals: Individuals who have disposable income and are looking to support meaningful causes.
  3. Streetwear Enthusiasts: People who follow street style trends and are active on social media platforms like Instagram and TikTok.

Potential Influencer Matches

Micro-Influencers (10k-50k followers)

  • Streetwear Enthusiasts: Influencers who focus on street style fashion and have a dedicated following interested in the latest trends.
  • Social Activists: Influencers who are vocal about social issues, particularly homelessness, and can authentically promote the brand's mission.

Macro-Influencers (100k-1M followers)

  • Fashion Bloggers: Influencers who cover a wide range of fashion topics and can introduce the brand to a larger audience.
  • Lifestyle Influencers: Those who focus on a holistic lifestyle, including fashion, social issues, and personal development.

Celebrity Influencers (1M+ followers)

  • Musicians and Artists: Celebrities who have a strong influence on street style trends and can bring significant attention to the brand and its mission.
  • Actors and Actresses: Public figures who are known for their philanthropic efforts and can lend credibility to the brand's cause.

Content Creation Ideas

General Ideas

  • Product Showcases: High-quality images and videos of influencers wearing the hoodies in various urban settings.
  • Behind-the-Scenes: Content that shows the production process and highlights the brand's commitment to ethical manufacturing.
  • Customer Testimonials: Stories from customers who support the brand's mission and have personal experiences related to homelessness.

Creative Ideas

  • Street Style Challenges: Encourage followers to share their street style looks featuring the brand's hoodies, with a hashtag campaign to increase visibility.
  • Impact Stories: Share stories of how the profits are being used to combat homelessness, including interviews with beneficiaries.
  • Collaborative Giveaways: Partner with influencers to host giveaways that require participants to follow the brand and share a post about homelessness awareness.

By leveraging these strategies, the brand can effectively reach its target audience and amplify its mission to end homelessness through impactful influencer marketing.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Street style hoodie clothing brand
Campaign Objectives
Looking for influencers to promote a street style hoodie clothing brand that donates profits to end homelessness. Ideal influencers are aged 18-35, male or female, and active on Instagram, TikTok, and YouTube. They should be involved in fashion, streetwear, social activism, and lifestyle niches. Content should highlight the brand's stylish hoodies and its mission to end homelessness.
Influencer Persona
Influencers aged 18-35, male or female, active on Instagram, TikTok, and YouTube, involved in fashion, streetwear, social activism, and lifestyle niches.
Content Themes
#StreetStyle #HoodieFashion #EndHomelessness
#1
Men Outfiters
Men Outfiters
@UCx6mr7g0ke8jbCc0oOt9l1g
PK
Hey ! Everyone This channel will be your favorite because in this channel you will get the more and amazing ideas about men outfits and their lifestyles and much more about it . Content on men outfits and daily life hacks you will find everything about man fashion al at one platform . If you like then subscribe our channel and gives a thumbs up. DO FOLLOW us on Instagram , Facebook and Pinterest for daily outfit ideas..
Followers
12.0K
Micro Influencer
Engagement Rate
1.4%
Last Post
1 year ago
85%Match Score
Fit for"Street style hoodie clothing brand"
This influencer focuses on men's outfits and lifestyle hacks, which aligns with the brand's street style hoodies. They have a good engagement rate and a clear target audience that fits within the 18-35 age range. Their content style and tone are suitable for promoting the brand's mission to end homelessness.
#2
Culture Force
Culture Force
@UCrI7hsIwJf9guZjv2TIXmDQ
Yo what's good. Welcome to the official Culture Force Youtube channel! Not sure what else to say, probably waffling about cool clothes or hypebeast stuff.
Followers
111.0K
Macro Influencer
Engagement Rate
0.5%
Last Post
2 weeks ago
75%Match Score
Fit for"Street style hoodie clothing brand"
This influencer is focused on streetwear and hypebeast culture, which aligns well with the brand's mission of promoting a street style hoodie clothing brand. The content style is casual and relatable, making it suitable for showcasing the brand's products. However, the engagement rate is relatively low, which may affect the effectiveness of the campaign.
#3
GT Vision
GT Vision
@UCUYp_nOpqrW2lCCEVF7fNng
Followers
158.0K
Macro Influencer
Engagement Rate
0.2%
Last Post
2 weeks ago
75%Match Score
Fit for"Street style hoodie clothing brand"
This influencer focuses on streetwear and fashion, which aligns well with the brand's mission of promoting a street style hoodie clothing brand. The content style is suitable for showcasing the brand's products, but the engagement rate is relatively low, which may affect the effectiveness of the campaign. Overall, this influencer is a good fit.
#4
APEYA
APEYA
@apeya.lab
Latvia
Trying to do better 27.09.24.
Followers
11.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Street style hoodie clothing brand"
This influencer is involved in fashion and has a good engagement rate, which aligns with the brand's target audience. However, there is no indication of social activism or a mission related to homelessness. They could integrate the brand's products well, but the lack of shared values limits their fit.
#5
alexis
alexis
@undscovered_
Canada
Fashion & lifestyle 🦇 alexis.inquiries1@gmail.com 📩 Co-founder of @2degree_celsius
Followers
228.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Street style hoodie clothing brand"
This influencer is involved in fashion and lifestyle, which aligns with the brand's target audience. However, there is no indication of social activism or a mission related to homelessness. They could integrate the brand's products well, but the lack of shared values limits their fit.
#6
Tim Dessaint
Tim Dessaint
@timdessaint
United Kingdom
⊗ London ✎ contact@timdessaint.com
Followers
570.8K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Street style hoodie clothing brand"
This influencer is focused on fashion and has a good engagement rate, which aligns with the brand's target audience. However, there is no indication of involvement in social activism or a mission related to homelessness. They could integrate the brand's products well, but the lack of shared values limits their fit.