The brand is a street style hoodie clothing brand with a mission to donate profits to end homelessness. This positions the brand as both a fashion-forward and socially responsible entity. The unique selling proposition (USP) is the combination of trendy streetwear and a charitable cause, which can appeal to consumers who are conscious about social issues and want their purchases to make a positive impact.
The ideal customer profile includes:
By leveraging these strategies, the brand can effectively reach its target audience and amplify its mission to end homelessness through impactful influencer marketing.
Extracted from Campaign Brief & Market Analysis