Student influencers aged 18-25, active on YouTube/Instagram/TikTok, creating content about study and college vlogs.

Product Positioning

The focus is on study vlogs, college vlogs, and university life, which suggests a product or service related to education, student lifestyle, or academic resources. Positioning should emphasize enhancing the student experience, offering value in terms of educational support, lifestyle improvement, or community engagement. The brand can be positioned as a go-to resource for students seeking to optimize their academic journey and social life.

Target Customers

The ideal customer profile includes:

• College Students: Individuals currently enrolled in college or university, looking for tips, resources, and relatable content about student life.
• Prospective Students: High school students preparing for college, interested in understanding what university life entails.
• Parents of Students: Parents who are interested in resources that can help their children succeed in college.

Examples include a freshman looking for study tips, a senior exploring career advice, or a parent seeking information on student housing.

Potential Influencer Matches

• Student Influencers: Current college students who share their daily routines, study habits, and campus experiences. They can provide authentic insights and relatable content for the target audience.
• Educational Content Creators: Influencers who focus on academic success, study techniques, and educational resources. They can offer valuable advice and promote products that aid in learning.
• Lifestyle Vloggers: Influencers who cover broader lifestyle topics but have a segment dedicated to college life. They can reach a wider audience while still appealing to students.

Content Creation Ideas

• Day in the Life Vlogs: Influencers can create videos showcasing a typical day at college, highlighting how the product or service fits into their routine.
• Study Tips and Hacks: Content focused on effective study techniques, using the product as a tool for success.
• Campus Tours and Experiences: Videos that explore different campuses, featuring the product as part of the student experience.
• Q&A Sessions: Interactive sessions where influencers answer questions about college life, integrating the product as a solution to common student challenges.

These content ideas aim to engage the target audience by providing value, relatability, and entertainment, while subtly promoting the brand.