Studygram influencers in Turkey, aged 18-30, active on Instagram and YouTube, creating educational content in Turkish.

Product Positioning

The focus is on "Studygrammers" in Turkey, which suggests a niche market related to educational content on Instagram. The brand or product likely revolves around educational tools, resources, or services that can aid students in their studies. Positioning should emphasize the product's ability to enhance learning efficiency, provide valuable study tips, or offer unique educational resources that stand out in the Turkish market.

Target Customers

The ideal customer profile includes:

• High School Students: Preparing for national exams like YKS (Yükseköğretim Kurumları Sınavı).
• University Students: Looking for study tips, productivity hacks, and educational resources.
• Parents: Interested in resources that can help their children succeed academically.
• Educators: Seeking innovative tools to recommend to their students.

Illustrative examples:

• A high school student in Istanbul preparing for university entrance exams.
• A university student in Ankara looking for effective study techniques.
• A parent in Izmir searching for supplementary educational resources for their child.

Potential Influencer Matches

Micro-Influencers

• Studygrammers with 5K-50K followers: These influencers have a dedicated and engaged audience. They can provide authentic reviews and study tips that resonate with their followers.

Educational Content Creators

• YouTube Educators: Influencers who create detailed educational videos and tutorials. They can create in-depth content about the product and its benefits.

Lifestyle Influencers

• Student Lifestyle Bloggers: Influencers who share their daily routines, study habits, and productivity tips. They can integrate the product into their content seamlessly.

Content Creation Ideas

General Ideas

• Product Reviews: Detailed reviews of the educational product, highlighting its features and benefits.
• Study Tips: Posts or videos where influencers share their top study tips using the product.
• Giveaways: Collaborate with influencers to host giveaways, increasing engagement and product visibility.

Creative Ideas

• Study Challenges: Create a study challenge where influencers use the product and share their progress over a month.
• Live Q&A Sessions: Host live sessions where influencers answer study-related questions and demonstrate the product in real-time.
• Collaborative Content: Partner with multiple influencers to create a series of posts or videos, each focusing on different aspects of the product.

By leveraging these strategies, the brand can effectively reach its target audience and create a strong presence in the educational market in Turkey.