Influencers aged 16-19, students or recent graduates, strong presence on Instagram, TikTok, and YouTube, ideally located in or connected to the UK, particularly Oxford and Cambridge.

Product Positioning

The product in question is a summer school program in Oxford and Cambridge targeted at undergraduates aged 16-19. This program can be positioned as a prestigious and enriching educational experience that offers students a unique opportunity to study at world-renowned universities. The program can emphasize its academic rigor, the chance to experience university life, and the cultural and historical significance of the locations.

Target Customers

The ideal customer profile includes:

• High-achieving students: Those who are academically inclined and looking to enhance their educational credentials.
• International students: Students from various countries who aspire to study in prestigious institutions like Oxford and Cambridge.
• Parents of students: Parents who are willing to invest in their children's education and future prospects.

Illustrative examples:

• A 17-year-old student from the United States who is aiming to apply to top universities and wants to strengthen their application.
• A 16-year-old student from China who is interested in experiencing Western education and culture.
• Parents of a 19-year-old student from India who want their child to gain international exposure and academic excellence.

Potential Influencer Matches

Young Academic Influencers

Influencers who are themselves students or recent graduates from prestigious universities. They can share their experiences and the benefits of attending such programs.

Educational Content Creators

YouTubers or bloggers who focus on educational content, study tips, and academic success. They can create content around the benefits of summer schools and how they can help in university applications.

Lifestyle and Travel Influencers

Influencers who focus on travel and lifestyle, especially those who have a younger audience. They can highlight the cultural and historical aspects of Oxford and Cambridge, making the program appealing from a lifestyle perspective.

Micro-Influencers

Local influencers in the target regions who have a smaller but highly engaged following. They can provide a more personalized and relatable promotion of the program.

Content Creation Ideas

General Ideas

• Student Testimonials: Videos or blog posts featuring testimonials from past participants sharing their experiences and how the program benefited them.
• Day in the Life: Influencers can create vlogs showing a day in the life of a student attending the summer school, including classes, activities, and exploring the cities.
• Application Tips: Content around tips for applying to the program, what to expect, and how to prepare.

Creative Ideas

• Virtual Tours: Interactive virtual tours of the campuses and cities, guided by influencers.
• Challenges and Contests: Social media challenges or contests where participants can win scholarships or discounts for the program.
• Cultural Exchange Series: A series of posts or videos where influencers from different countries share their cultural experiences and how the summer school program can be a bridge between cultures.

By leveraging these strategies, the summer school program can effectively reach and engage its target audience, making it an attractive option for students and parents alike.