MyInfluencer
Brief

"We sell Sunglasses"

Sunglasses and fashion accessories

Research Insight & Analysis

Product Positioning

Sunglasses are a versatile accessory that can be positioned in various ways depending on the brand's unique selling points. They can be marketed as a fashion statement, a functional item for eye protection, or a combination of both. For a new brand, emphasizing high-quality materials, UV protection, and stylish designs can help differentiate it in a crowded market. Collaborating with influencers who can showcase the product's style and functionality will be key.

Target Customers

The ideal customer profile for sunglasses typically includes:

  • Fashion Enthusiasts: Individuals who follow the latest trends and are always looking for stylish accessories to complement their outfits.
  • Outdoor Enthusiasts: People who spend a lot of time outdoors and need reliable eye protection from the sun.
  • Young Professionals: Young adults who want to look fashionable while commuting or during leisure activities.

Illustrative examples:

  • A 25-year-old fashion blogger who frequently posts about the latest trends.
  • A 30-year-old outdoor adventurer who shares their hiking and travel experiences.
  • A 28-year-old urban professional who values both style and functionality in their accessories.

Potential Influencer Matches

  • Fashion Influencers: These influencers can showcase how the sunglasses complement various outfits and elevate one's style. They often have a strong following among fashion enthusiasts.
  • Lifestyle Influencers: Influencers who share their daily lives, including outdoor activities, can highlight the practical benefits of the sunglasses, such as UV protection and comfort.
  • Micro-Influencers: Individuals with a smaller but highly engaged following can create authentic content that resonates well with their audience. They can provide detailed reviews and personal stories about using the sunglasses.

Content Creation Ideas

  • Outfit of the Day (OOTD) Posts: Influencers can create posts featuring the sunglasses as part of their daily outfits, showing how versatile and stylish they are.
  • Outdoor Adventure Vlogs: Videos documenting outdoor activities like hiking, beach trips, or city tours, emphasizing the importance of eye protection and the comfort of the sunglasses.
  • Unboxing and Review Videos: Detailed unboxing and review videos where influencers discuss the quality, design, and functionality of the sunglasses.
  • Seasonal Lookbooks: Collaborate with influencers to create seasonal lookbooks that feature the sunglasses as a must-have accessory for different times of the year.
  • User-Generated Content Campaigns: Encourage customers to share their own photos and experiences with the sunglasses, creating a sense of community and authenticity around the brand.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that highlights the unique features of their sunglasses.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Sunglasses and fashion accessories
Campaign Objectives
Looking for influencers to promote our sunglasses. Ideal influencers are both male and female, aged 18-35, active on Instagram, TikTok, and YouTube. Content should showcase the sunglasses in stylish, outdoor, or travel settings. Key selling points include fashion-forward designs and sun protection.
Influencer Persona
Male and female influencers, aged 18-35, active on Instagram, TikTok, and YouTube, with a focus on fashion, lifestyle, and travel content.
Content Themes
#Sunglasses #FashionAccessories #SummerStyle
#1
TOPFOXX® Sunglasses
TOPFOXX® Sunglasses
@topfoxx
United States
Sunglasses with a Solution.❤️ Tangle-Free Aviators💇‍♀️ Foldable & Floating sunglasses 🌊 We design the 🌍’s Most Face Flattering Sunnies™️ Shop Now👇
Followers
266.8K
Macro Influencer
Engagement Rate
0.0%
Last Post
2 weeks ago
90%Match Score
Fit for"Sunglasses and fashion accessories"
This influencer promotes sunglasses and accessories, which aligns perfectly with the brand's focus on stylish eyewear. Their content style is suitable for showcasing sunglasses in various settings. They are an excellent fit for the campaign.
#2
Jackie Camardo, DNP, RN
Jackie Camardo, DNP, RN
@jackiecamardo
United States
✿ travel, fashion, inspo ⊹ doctorate in nursing | professor » founder + artist @riothealers 💌 marissa@creatorsconcierge.com
Followers
47.1K
Micro Influencer
Engagement Rate
0.6%
Last Post
3 weeks ago
85%Match Score
Fit for"Sunglasses and fashion accessories"
This influencer's content revolves around travel and fashion, which aligns well with the brand's campaign for sunglasses. Their audience is likely to be within the desired age range and interested in stylish outdoor looks. The content style is suitable for showcasing sunglasses in various settings.
#3
Rohita Sharma
Rohita Sharma
@rohita_acharya
India
Adventurer at heart, capturing moments and creating memories wherever I go 🌍✨." 📧 - iamrohitasharma@gmail.com
Followers
218.4K
Macro Influencer
Engagement Rate
68.4%
Last Post
3 weeks ago
85%Match Score
Fit for"Sunglasses and fashion accessories"
This influencer's content revolves around travel and adventure, which aligns with the brand's campaign for sunglasses. Their audience is likely to be within the desired age range and interested in stylish outdoor looks. The content style is suitable for showcasing sunglasses in various settings.
#4
LuxeGen
LuxeGen
@luxegen_official
United Kingdom
Gen-Z’s go-to source of fashion, beauty, life advice & pop culture ✨🌸🌈💋🥐 @sheerluxe Site & Podcast ⬇️
Followers
155.3K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Sunglasses and fashion accessories"
This influencer focuses on fashion, beauty, and lifestyle, which aligns well with the brand's target audience and content ideas. Their content style is suitable for showcasing sunglasses in stylish settings. They are a strong fit for the campaign.
#5
Prachi Dhadwal | Harsh Pandorwala 🌍🇮🇳
Prachi Dhadwal | Harsh Pandorwala 🌍🇮🇳
@prachiandharsh
India
From Pharmacists to World Travellers Living the Digital Nomad life in 🇻🇳 Transform your life w/ the 28 Day Reset Challenge (starts 1st Oct) 👇
Followers
414.4K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Sunglasses and fashion accessories"
This influencer's content focuses on travel and lifestyle, which aligns well with the brand's campaign for sunglasses. Their audience is likely to be within the desired age range and interested in stylish outdoor looks. The content style is suitable for showcasing sunglasses in various settings.
#6
Anna
Anna
@anna_protsyk
United States
Moved to New York to fulfil my dreams 🗽 Aesthetic city vibes, outfits and travel 🤍
Followers
74.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Sunglasses and fashion accessories"
This influencer shares aesthetic city vibes and travel content, which aligns with the brand's focus on sunglasses. Their audience is likely to be within the desired age range and interested in fashion. The content style is suitable for showcasing sunglasses in stylish outdoor settings.