Sunglasses are a versatile accessory that can be positioned in various ways depending on the brand's unique selling points. They can be marketed as a fashion statement, a functional item for eye protection, or a combination of both. For a new brand, emphasizing high-quality materials, UV protection, and stylish designs can help differentiate it in a crowded market. Collaborating with influencers who can showcase the product's style and functionality will be key.
The ideal customer profile for sunglasses typically includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach its target audience and create engaging content that highlights the unique features of their sunglasses.
Extracted from Campaign Brief & Market Analysis