Health and wellness enthusiasts, fitness experts, or nutritionists aged 18-45 on Instagram, YouTube, or TikTok.

Product Positioning

The supplement brand can be positioned as a health and wellness product that enhances the lifestyle of its users. Depending on the specific benefits of the supplement, it can be marketed as a solution for improved energy, better nutrition, or specific health goals such as weight management or muscle building. Emphasizing the quality, natural ingredients, or scientific backing of the product can help differentiate it in a crowded market.

Target Customers

The ideal customer profile for a supplement brand typically includes health-conscious individuals who are proactive about their well-being. This can include:

• Fitness enthusiasts looking for performance enhancement or recovery aids.
• Busy professionals seeking convenient nutrition solutions.
• Individuals interested in holistic health and natural products.
• People with specific dietary needs or health goals.

Potential Influencer Matches

• Fitness Influencers: These influencers can demonstrate the effectiveness of the supplement in their workout routines, appealing to fitness enthusiasts.
• Health and Wellness Bloggers: They can provide in-depth reviews and discuss the health benefits, reaching an audience interested in holistic health.
• Lifestyle Influencers: By incorporating the supplement into their daily routines, they can appeal to busy professionals and those looking for convenient health solutions.
• Nutritionists or Dietitians: Their endorsement can add credibility and reach individuals with specific dietary needs.

Content Creation Ideas

• Workout Routines: Collaborate with fitness influencers to create workout videos that incorporate the supplement, showcasing its benefits.
• Before and After Stories: Share testimonials and transformation stories from real users to build trust and authenticity.
• Recipe Ideas: Develop creative recipes that include the supplement, appealing to foodies and health enthusiasts.
• Live Q&A Sessions: Host live sessions with nutritionists or health experts to discuss the benefits and answer audience questions.

These strategies can help effectively reach and engage the target audience, leveraging the influence and reach of selected influencers.