Influencers should be active on Instagram, based in Canada or the USA, with followers ranging from 10,000 to 50,000. They should focus on supplements, vitamins, fitness, or related topics. Ideal influencers could be both male and female, likely aged between 18-35, and involved in the fitness or wellness niche.

Product Positioning

The product is positioned within the health and wellness sector, specifically focusing on supplements, vitamins, and fitness. This market is competitive, with a strong emphasis on lifestyle and personal health improvement. The brand can be positioned as a reliable and innovative provider of health supplements that enhance fitness and well-being. Emphasizing quality, scientific backing, and tangible health benefits can differentiate the brand from competitors. Highlighting unique ingredients or formulations can also provide a fresh angle.

Target Customers

The ideal customer profile includes health-conscious individuals aged 18-35, who are actively engaged in fitness and wellness activities. They are likely to be interested in maintaining or improving their physical health and are open to trying new products that promise tangible benefits. Examples include:

• Young professionals who frequent gyms and are looking for supplements to enhance their workouts.
• College students interested in maintaining a healthy lifestyle amidst a busy schedule.
• Fitness enthusiasts who follow the latest trends in health and wellness.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

• Micro-Influencers (10,000 to 50,000 followers): These influencers have a more engaged audience and can provide authentic endorsements. They often have a niche focus, such as fitness routines, healthy eating, or supplement reviews, which aligns well with the brand's focus.

• Fitness Trainers and Coaches: Influencers who are certified trainers or coaches can lend credibility to the product, as their followers trust their expertise in fitness and health.

• Health and Wellness Bloggers: These influencers often share tips on maintaining a healthy lifestyle and can integrate the product into their content seamlessly.

Content Creation Ideas

• Product Reviews and Testimonials: Encourage influencers to share their personal experiences with the product, highlighting specific benefits and results.

• Fitness Challenges: Collaborate with influencers to create a fitness challenge that incorporates the product, encouraging followers to participate and share their progress.

• Educational Content: Develop content that educates the audience on the benefits of the product's ingredients, supported by scientific research.

• Before and After Transformations: Showcase real-life transformations of individuals who have used the product, providing visual proof of its effectiveness.

• Interactive Q&A Sessions: Host live sessions where influencers answer questions about fitness and supplements, providing an opportunity to discuss the product in detail.