Influencers involved in surfing or beach activities, aged 18-35, with a presence on Instagram, TikTok, and YouTube.

Product Positioning

The product, surfing shirts, can be positioned as a stylish and functional apparel choice for surfing enthusiasts. These shirts should emphasize durability, UV protection, quick-drying materials, and comfort. Highlighting these features can differentiate the brand in a competitive market. Additionally, associating the product with a lifestyle of adventure and freedom can appeal to both seasoned surfers and newcomers to the sport.

Target Customers

The ideal customer profile includes:

• Surfing Enthusiasts: Individuals who regularly engage in surfing and are looking for high-quality gear.
• Outdoor Adventurers: People who enjoy beach activities and water sports, seeking versatile clothing.
• Eco-conscious Consumers: Customers interested in sustainable and environmentally friendly products.

Illustrative examples include young adults aged 18-35, living in coastal areas, and having an active lifestyle.

Potential Influencer Matches

• Surfing Professionals: Influencers who are professional surfers or have a strong presence in the surfing community. They can demonstrate the Bloggers: Influencers who focus on outdoor activities and adventure travel. They can showcase the versatility and style of the surfing shirts.
• Eco-friendly Advocates: Influencers who promote sustainable living and eco-friendly products. They can highlight the environmental benefits of the product.

Each type of influencer can effectively reach the target customers by leveraging their specific audience and expertise.

Content Creation Ideas

• Surfing Challenges: Create a series of challenges where influencers wear the shirts while performing surfing tricks or competing in friendly contests.
• Behind-the-Scenes: Share content that shows the design and production process of the shirts, emphasizing quality and sustainability.
• Lifestyle Vlogs: Collaborate with influencers to create vlogs that capture a day in the life of a surfer, featuring the shirts in various settings.
• User-Generated Content: Encourage customers to share their own photos and videos wearing the shirts, using a branded hashtag for a chance to be featured on the brand's social media.

These content ideas can engage the audience and enhance brand visibility, potentially leading to viral success.