MyInfluencer
Brief

"Influencers with reliability in sustainability to help boost company image."

Sustainability-focused influencers

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on sustainability, suggesting that the company aims to position itself as environmentally responsible. This positioning can appeal to eco-conscious consumers who prioritize sustainability in their purchasing decisions. The brand can emphasize its commitment to sustainable practices, eco-friendly products, and corporate social responsibility initiatives.

Target Customers

The ideal customer profile for a brand focused on sustainability would include:

  • Eco-conscious consumers: Individuals who prioritize environmental impact in their purchasing decisions.
  • Millennials and Gen Z: Younger demographics are generally more concerned about sustainability and are more likely to support brands that align with their values.
  • Health and wellness enthusiasts: People who are interested in a holistic approach to health, which often includes environmental sustainability.
  • Urban professionals: Individuals living in urban areas who are often more exposed to sustainability trends and have the disposable income to support eco-friendly products.

Illustrative examples:

  • A 28-year-old urban professional who shops for organic and sustainable products.
  • A 22-year-old college student who actively participates in environmental activism.
  • A 35-year-old parent who wants to ensure a better future for their children by supporting sustainable brands.

Potential Influencer Matches

To effectively reach the target customers, the following types of influencers would be suitable:

Eco-Activists

Influencers who are known for their environmental activism and advocacy. They can authentically promote the brand's sustainability efforts and resonate with eco-conscious consumers.

Lifestyle Bloggers

Influencers who focus on sustainable living, zero-waste lifestyles, and eco-friendly products. They can create content that showcases how the brand's products fit into a sustainable lifestyle.

Health and Wellness Influencers

Influencers who promote a holistic approach to health and wellness, including the use of eco-friendly and sustainable products. They can highlight the health benefits of using sustainable products.

Fashion and Beauty Influencers

Influencers who focus on sustainable fashion and beauty products. They can demonstrate how the brand's products align with the latest trends in sustainable fashion and beauty.

Content Creation Ideas

To align with the brand's sustainability focus and have the potential to go viral, consider the following content ideas:

General Ideas

  • Product Reviews: Influencers can provide honest reviews of the brand's products, highlighting their sustainability features.
  • How-To Guides: Tutorials on how to incorporate the brand's products into a sustainable lifestyle.
  • Behind-the-Scenes: Content that showcases the brand's sustainable practices and manufacturing processes.

Creative Ideas

  • Sustainability Challenges: Influencers can create challenges that encourage their followers to adopt more sustainable habits, using the brand's products.
  • Eco-Friendly DIY Projects: Influencers can create DIY projects that repurpose the brand's products or packaging.
  • Collaborative Campaigns: Partner with multiple influencers to create a series of content that tells a cohesive story about the brand's commitment to sustainability.

By leveraging these types of influencers and content ideas, the brand can effectively boost its image and reach its target audience.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Sustainability-focused influencers
Campaign Objectives
Looking for sustainability-focused influencers to enhance company image. Ideal influencers should have a strong reputation in sustainability and create content that aligns with eco-friendly and sustainable practices.
Influencer Persona
Influencers with a strong focus on sustainability and eco-friendly practices. They should have a reliable reputation in the sustainability niche and create content that promotes sustainable living.
Content Themes
#Sustainability #EcoFriendly #SustainableLiving
#1
Alyssa Barber
Alyssa Barber
@UCXaUgq0P_k6-DVEl1hP3UqQ
Welcome! My name is Alyssa and I'm a midwestern gal based out of St. Louis who is learning and sharing about my sustainable journey through a community-focused lens by documenting it online for people to see. My goal was to share a realistic version of how the middle of the country can push for and live a more sustainable lifestyle + foster a sense of community. Along the way, I also share bits of climate action and education so we can keep the climate crisis at the forefront of our minds to sustain a happy and healthy planet for all. I'd love to have you join me! Follow along if you want to be eco besties. πŸ“§ Partnership Requests: barberalyssa@gmail.com
Followers
181.0K
Macro Influencer
Engagement Rate
2.9%
Last Post
2 months ago
90%Match Score
Fit for"Sustainability-focused influencers"
This influencer focuses on sustainable living and climate action, which aligns well with the brand's goals. Their content style is community-focused and educational, making them a strong fit for promoting sustainable products.
#2
Low waste living 🌸
Low waste living 🌸
@0wastecleaning
CA
Zero waste refills made with love 🌱 Minority woman owned based in Montreal πŸ‡¨πŸ‡¦
Followers
214.3K
Macro Influencer
Engagement Rate
0.1%
Last Post
5 months ago
90%Match Score
Fit for"Sustainability-focused influencers"
This influencer has a strong focus on zero waste and sustainable living, which aligns well with the brand's goals. Their content style and tone are educational and practical, making them a good fit for promoting eco-friendly products and services.
#3
Sabrina Sustainable Life
Sabrina Sustainable Life
@UCnBAQgJqnO5tVDbPCskcP8A
US
You may know me as Sabrina Sustainable Life on my social media platforms! I make accessible environmental education content on TikTok and Instagram. Through my content, I share tips on how to live a more eco-friendly lifestyle through low waste living. My mission is to inspire and educate others on how we can all do our part to better our planet. FIND ME ON OTHER SOCIAL MEDIA: Instagram: sabrina.sustainable.life (https://www.instagram.com/sabrina.sustainable.life) TikTok: sabrina.sustainable.life (https://www.tiktok.com/@sabrina.sustainable.life) Learn more: sabrinasustainablelife.com Business Inquiries: sabrina@sabrinasustainablelife.com SHOP MY SWAPS:https://benable.com/Sabrinasustainablelife
Followers
27.5K
Micro Influencer
Engagement Rate
15.3%
Last Post
2 months ago
85%Match Score
Fit for"Sustainability-focused influencers"
This influencer creates accessible environmental education content and focuses on low waste living, which aligns well with the brand's sustainability goals. Their mission to inspire and educate others on eco-friendly lifestyles makes them a strong fit.
#4
Sabrina
Sabrina
@sabrina.sustainable.life
US
sustainable big sis πŸ’• 🌿 detroit πŸ“ hell@sabrinasustainablelife.com
Followers
253.8K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Sustainability-focused influencers"
This influencer focuses on sustainable living and mindful consumption, which aligns well with the brand's goals. Their content style is practical and relatable, making them a good fit for promoting sustainable products.
#5
FD Market
FD Market
@fdmarketco
US
Sustainable, Low-Waste Living Shop in Saucon Valley PA We ship! 🌱
Followers
98.7K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Sustainability-focused influencers"
This influencer focuses on sustainable living and eco-friendly practices, which aligns well with the brand's goals. Their content style is practical and relatable, making them a good fit for promoting sustainable products.
#6
Zero Waste Cartel
Zero Waste Cartel
@UCTgJvN6yfDoD-UXR0J13lZA
Welcome to the Zero Waste Cartel YouTube page! Here, you can find DIY recipes, tips and tricks to help you cut down your plastic & live a more zero waste lifestyle. Visit https://zerowastecartel.com for more!
Followers
10.6K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
85%Match Score
Fit for"Sustainability-focused influencers"
This influencer focuses on zero waste living and provides DIY recipes and tips, which aligns well with the brand's goals. Their content style is practical and educational, making them a good fit for promoting sustainable products.