Influencers who are passionate about sustainability, eco-friendly practices, and green living. They should be based in Colombia and have a strong presence in the sustainability niche.

Product Positioning

The query indicates a focus on sustainability within Colombia. This suggests that the product or service is likely environmentally friendly, eco-conscious, or related to sustainable practices. In the existing market, the brand can be positioned as a leader in sustainability, emphasizing its commitment to environmental responsibility, ethical sourcing, and possibly local community support. For new products, positioning can highlight innovative sustainable features, such as biodegradable materials, renewable energy usage, or zero-waste production processes.

Target Customers

The ideal customer profile for a sustainability-focused product in Colombia would likely include:

• Eco-conscious consumers: Individuals who prioritize environmentally friendly products and practices.
• Young professionals and students: Typically more aware and concerned about sustainability issues.
• Families: Especially those looking to instill eco-friendly habits in their children.
• Local community supporters: Consumers who prefer to support local businesses and products that benefit their community.

Illustrative examples:

• A young professional in Bogotá who uses public transportation and seeks sustainable fashion.
• A family in Medellín that practices recycling and looks for eco-friendly household products.
• A university student in Cali who advocates for climate change awareness and uses sustainable stationery.

Potential Influencer Matches

Types of Influencers

1. Environmental Activists: Influencers who focus on environmental issues, climate change, and sustainability practices. They can effectively communicate the brand's commitment to sustainability and reach eco-conscious consumers.

2. Lifestyle Bloggers: Influencers who incorporate sustainable living into their daily routines. They can showcase how the product fits into a sustainable lifestyle, appealing to young professionals and families.

3. Local Celebrities: Well-known figures in Colombia who advocate for local and sustainable products. They can help build trust and credibility within the local community.

4. Educational Content Creators: Influencers who create content around environmental education and awareness. They can engage students and young audiences with informative and inspiring content.

Specific Influencer Examples

• Manuela Echeverri: An environmental activist known for her work in sustainability and climate change.
• Laura Tobón: A lifestyle blogger who often promotes eco-friendly products and sustainable living.
• Juan Pablo Barragán: A local celebrity who supports local businesses and sustainable practices.
• Catalina Aristizábal: An educational content creator focusing on environmental education and awareness.

Content Creation Ideas

General Ideas

1. Product Reviews and Unboxings: Influencers can create detailed reviews and unboxing videos to highlight the sustainable features of the product.
2. How-To Guides: Step-by-step guides on how to incorporate the product into a sustainable lifestyle.
3. Behind-the-Scenes: Showcasing the production process, emphasizing ethical sourcing and eco-friendly practices.

Creative Ideas

1. Sustainability Challenges: Influencers can start challenges that encourage their followers to adopt sustainable habits using the product.
2. Collaborative Campaigns: Partner with multiple influencers to create a series of content around a central theme, such as "30 Days of Sustainability."
3. Interactive Q&A Sessions: Live sessions where influencers answer questions about sustainability and the product, engaging directly with their audience.

By leveraging these strategies, the brand can effectively reach its target audience and establish a strong presence in the sustainability market in Colombia.