Microinfluencers focused on sustainability and local products.

Product Positioning

The store specializes in refillable and sustainable reusable products, which positions it within the eco-friendly and sustainable market segment. This niche appeals to environmentally conscious consumers who prioritize reducing waste and supporting local businesses The brand can leverage its commitment to sustainability and local sourcing as key differentiators in the market. Highlighting the environmental benefits and cost savings of refillable products can further enhance its appeal.

Target Customers

The ideal customer profile includes:

• Environmentally Conscious Individuals: People who are actively seeking ways to reduce their carbon footprint and support sustainable practices.
• Local Community Supporters: New Westminster, BC, who prefer to support local businesses and contribute to the local economy.
• Cost-Conscious Shoppers: Consumers looking for long-term savings through reusable and refillable products.
• Health-Conscious Consumers: Individuals interested in natural and eco-friendly personal care and household products.

Examples of target customers might include young professionals, families, and eco-conscious students living in or around New Westminster.

Potential Influencer Matches

• Eco-Lifestyle Microinfluencers: Influencers who focus on sustainable living, zero waste, and eco-friendly products. They can effectively communicate the benefits of refillable and reusable products to their audience.
• Local Community Influencers: Influencers based in New Westminster or nearby areas who have a strong local following. They can help promote the store's local business aspect and attract community support.
• Budget-Conscious Influencers: Influencers who focus on cost-saving tips and budget-friendly living. They can highlight the long-term savings of using refillable products.

These influencers can be approached with incentives such as free products or small fees, aligning with the user's requirements.

Content Creation Ideas

• Product Demonstrations: Videos or posts showing how to use the refillable products, emphasizing ease of use and environmental benefits.
• Before and After Comparisons: Visual content comparing waste generated by traditional products versus refillable options.
• Local Business Spotlights: Features on the local businesses supplying the products, highlighting their stories and commitment to sustainability.
• Eco-Challenges: Engaging the audience in challenges to reduce waste or switch to refillable products, encouraging participation and sharing.
• Customer Testimonials: Sharing stories and feedback from satisfied customers who have made the switch to sustainable products.

These content ideas can help increase brand awareness and engagement, potentially leading to viral reach within the target community.