MyInfluencer
Brief

"Our business is an ecom store based in the UAE that sells hypochlorous acid products all over the middle east. We're looking for sustainable influencers in the middle east that can promote our all purpose cleaner made from Hypochlorous acid. "

Sustainable influencers in the Middle East

Research Insight & Analysis

Product Positioning

The product in question is an all-purpose cleaner made from hypochlorous acid, which is marketed as a sustainable and effective cleaning solution. Given the increasing consumer awareness and demand for eco-friendly and non-toxic cleaning products, this product can be positioned as a premium, environmentally-friendly alternative to traditional chemical cleaners. Emphasizing its safety, efficacy, and sustainability will resonate well with eco-conscious consumers.

Target Customers

The ideal customer profile for this product includes:

  1. Eco-conscious Consumers: Individuals who prioritize sustainability and are looking for non-toxic, environmentally-friendly cleaning solutions.
  2. Health-conscious Families: Families with young children or pets who are concerned about the harmful effects of traditional chemical cleaners.
  3. Middle Eastern Households: Given the geographical focus, targeting households in the Middle East, particularly in urban areas where there is a higher awareness of and demand for sustainable products.
  4. Businesses and Institutions: Offices, schools, and other institutions that are looking to adopt greener cleaning practices.

Potential Influencer Matches

  1. Eco-friendly Lifestyle Influencers: These influencers focus on sustainable living and often share tips on reducing waste, using eco-friendly products, and living a greener lifestyle. They can effectively communicate the benefits of the hypochlorous acid cleaner to their audience.

  2. Health and Wellness Influencers: Influencers who focus on health, wellness, and non-toxic living can highlight the safety and health benefits of using a non-toxic cleaner, especially for families with children and pets.

  3. Parenting Influencers: Parents who share their daily lives and parenting tips can emphasize the importance of using safe and non-toxic cleaning products around children.

  4. Home and Cleaning Influencers: Influencers who specialize in home organization, cleaning tips, and DIY projects can demonstrate the effectiveness of the cleaner in various cleaning scenarios.

Content Creation Ideas

  1. Product Demonstration Videos: Influencers can create videos showing the cleaner in action, demonstrating its effectiveness on different surfaces and in various cleaning tasks.

  2. Before and After Comparisons: Visual content showing the results of using the cleaner on tough stains or dirty surfaces can be very compelling.

  3. Eco-friendly Cleaning Routines: Influencers can share their eco-friendly cleaning routines, incorporating the hypochlorous acid cleaner as a key product.

  4. Safety and Health Benefits: Content that highlights the safety and health benefits of using a non-toxic cleaner, especially for families with children and pets.

  5. Sustainability Challenges: Influencers can create challenges or campaigns encouraging their followers to switch to more sustainable cleaning products, featuring the hypochlorous acid cleaner.

  6. User Testimonials and Reviews: Sharing positive testimonials and reviews from real users can build trust and credibility.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, driving awareness and sales for the hypochlorous acid cleaner.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Sustainable influencers in the Middle East
Campaign Objectives
We are an e-commerce store based in the UAE, selling hypochlorous acid products across the Middle East. We are looking for sustainable influencers in the Middle East to promote our all-purpose cleaner made from hypochlorous acid. Ideal influencers should focus on sustainability and eco-friendly products.
Influencer Persona
Sustainable influencers in the Middle East who focus on eco-friendly products and cleaning solutions.
Content Themes
#SustainableLiving #EcoFriendly #GreenCleaning
#1
CleaningHabits🫧
CleaningHabits🫧
@cleaninghabits
GB
Sudsy cleans are my specialty😉 My Cleaning Company @fineandclean 💙
Followers
76.3K
Micro Influencer
Engagement Rate
1.4%
Last Post
1 month ago
90%Match Score
Fit for"We are an e-commerce store based in the UAE, selling hypochlorous acid products across the Middle East. We are looking for sustainable influencers in the Middle East to promote our all-purpose cleaner made from hypochlorous acid. Ideal influencers should focus on sustainability and eco-friendly products."
This influencer focuses on cleaning, which aligns well with the brand's product offerings. Their audience is likely interested in cleaning solutions, making them a strong candidate for promoting the brand's all-purpose cleaner. The fit is promising due to shared values and relevant content style.
#2
Comet queen
Comet queen
@fortheloveofcleaning
US
!! Love anything powder !! ✨ Do not attempt ✨ Send requests in Q&A ! ↙️
Followers
280.3K
Macro Influencer
Engagement Rate
1.1%
Last Post
9 months ago
85%Match Score
Fit for"We are an e-commerce store based in the UAE, selling hypochlorous acid products across the Middle East. We are looking for sustainable influencers in the Middle East to promote our all-purpose cleaner made from hypochlorous acid. Ideal influencers should focus on sustainability and eco-friendly products."
This influencer's content revolves around cleaning and organization, which aligns well with the brand's focus on an all-purpose cleaner. Their audience is likely interested in cleaning solutions, making them a strong candidate for promoting the brand's products. The fit is promising due to shared values and relevant content style.
#3
Sabrina
Sabrina
@sabrina.sustainable.life
US
sustainable big sis 💕 🌿 detroit 📍 hell@sabrinasustainablelife.com
Followers
254.8K
Macro Influencer
Engagement Rate
0.1%
Last Post
1 month ago
80%Match Score
Fit for"We are an e-commerce store based in the UAE, selling hypochlorous acid products across the Middle East. We are looking for sustainable influencers in the Middle East to promote our all-purpose cleaner made from hypochlorous acid. Ideal influencers should focus on sustainability and eco-friendly products."
This influencer focuses on sustainable living and gardening, which aligns with the brand's eco-friendly values. Their audience is likely interested in cleaning solutions, making them a strong candidate for promoting the brand's all-purpose cleaner. The fit is promising due to shared values and relevant content style.
#4
Kathryn Kellogg
Kathryn Kellogg
@going.zero.waste
United States
💚Eco-friendly & frugal living 👇FREE Crash Course in Sustainability
Followers
700.9K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"We are an e-commerce store based in the UAE, selling hypochlorous acid products across the Middle East. We are looking for sustainable influencers in the Middle East to promote our all-purpose cleaner made from hypochlorous acid. Ideal influencers should focus on sustainability and eco-friendly products."
This influencer focuses on eco-friendly living and sustainability, which aligns well with the brand's goals. Their content is relevant to cleaning solutions, making them a good fit for the campaign. They have the potential to authentically integrate the brand's products into their content.
#5
Kathryn Kellogg
Kathryn Kellogg
@goingzerowaste_
US
Eco-friendly living with positivity & ❤️ 700k+ on insta — @going.zero.waste
Followers
318.8K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"We are an e-commerce store based in the UAE, selling hypochlorous acid products across the Middle East. We are looking for sustainable influencers in the Middle East to promote our all-purpose cleaner made from hypochlorous acid. Ideal influencers should focus on sustainability and eco-friendly products."
This influencer focuses on eco-friendly living, which aligns well with the brand's sustainable product offerings. Their audience is likely interested in cleaning solutions, making them a strong candidate for promoting the brand's all-purpose cleaner. The fit is promising due to shared values and relevant content style.
#6
Waste Free Planet | Zero Waste
Waste Free Planet | Zero Waste
@wastefreeplanet
Canada
🌏Empowering you to make sustainable choices 💚Eco-conscious lifestyle, education & recipes 🌿Tag us #wastefreeplanet #wastefreegarden ⇩ EBOOK+EMAGAZINE
Followers
700.8K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"We are an e-commerce store based in the UAE, selling hypochlorous acid products across the Middle East. We are looking for sustainable influencers in the Middle East to promote our all-purpose cleaner made from hypochlorous acid. Ideal influencers should focus on sustainability and eco-friendly products."
This influencer promotes an eco-conscious lifestyle, which aligns well with the brand's sustainable product offerings. Their content focuses on education and recipes, which could be relevant for promoting cleaning solutions. The fit is promising due to shared values and relevant content style.