MyInfluencer
Brief

"influencers for a luxury jewellery business in the UK, which focuses on sustainability and awareness on environmental and cultural topics. high engagement micro influencers, focusing on topics such as fashion, lifestyle and eco-friendly pieces."

Sustainable luxury jewellery in the UK

Research Insight & Analysis

Product Positioning

The brand is a luxury jewellery business in the UK that emphasizes sustainability and awareness of environmental and cultural topics. This positioning aligns the brand with the growing consumer demand for eco-friendly and ethically produced products. The luxury aspect appeals to high-end consumers who value quality and exclusivity, while the focus on sustainability and cultural awareness differentiates the brand from traditional luxury jewellery brands.

Target Customers

The ideal customer profile for this brand includes:

  • Affluent Consumers: Individuals with a high disposable income who are willing to invest in luxury items.
  • Eco-conscious Shoppers: Consumers who prioritize sustainability and ethical production in their purchasing decisions.
  • Fashion Enthusiasts: People who follow fashion trends and are interested in unique, high-quality jewellery pieces.
  • Culturally Aware Individuals: Customers who appreciate and support brands that promote cultural awareness and inclusivity.

Illustrative Examples

  1. Young Professionals: A 30-year-old marketing executive in London who values sustainability and enjoys staying on top of fashion trends.
  2. Affluent Couples: A couple in their 40s who are environmentally conscious and seek unique, high-end jewellery for special occasions.
  3. Fashion Influencers: A 25-year-old fashion blogger who promotes eco-friendly brands and has a significant following on social media.

Potential Influencer Matches

High Engagement Micro-Influencers

  1. Fashion and Lifestyle Influencers: Influencers who focus on fashion and lifestyle content, particularly those who highlight sustainable and eco-friendly brands. They can showcase the jewellery in stylish outfits and everyday settings, making it relatable to their followers.

  2. Eco-friendly Advocates: Influencers who are known for promoting sustainability and environmental awareness. They can emphasize the brand's commitment to ethical production and eco-friendly practices, appealing to their environmentally conscious audience.

  3. Cultural Enthusiasts: Influencers who celebrate cultural diversity and inclusivity. They can highlight the brand's efforts to promote cultural awareness, making it appealing to followers who value these principles.

Content Creation Ideas

General Ideas

  1. Sustainable Fashion Lookbooks: Collaborate with influencers to create lookbooks featuring the jewellery paired with sustainable fashion pieces.
  2. Behind-the-Scenes Content: Share the story behind the jewellery, including the sustainable materials and ethical production processes.
  3. Customer Testimonials: Feature testimonials from satisfied customers who appreciate the brand's commitment to sustainability and quality.

Creative Ideas

  1. Eco-friendly Challenges: Partner with influencers to create challenges that encourage followers to adopt more sustainable practices, with the jewellery as a reward or highlight.
  2. Cultural Stories: Collaborate with influencers to share stories and traditions from different cultures, showcasing how the jewellery aligns with these narratives.
  3. Virtual Events: Host virtual events or live streams with influencers, where they can discuss sustainability, fashion, and cultural awareness while showcasing the jewellery.

By leveraging these strategies, the brand can effectively reach its target audience and build a strong, engaged community around its values and products.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Sustainable luxury jewellery in the UK
Campaign Objectives
Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should be active on Instagram, TikTok, and YouTube, and create content related to fashion, lifestyle, and eco-friendly pieces. Influencers should have a strong focus on eco-friendly and sustainable fashion.
Influencer Persona
Micro-influencers in the UK who focus on fashion, lifestyle, and sustainability. They should have high engagement rates and create content related to eco-friendly and sustainable fashion.
Content Themes
#SustainableFashion #EcoFriendlyJewelry #EthicalFashion
#1
@barbara.birdsong.designs
Jewelry inspired by nature_ released in small batches to ensure a philosophy of using materials as a gift and living in harmony with our environment.
Followers
3.0K
Micro Influencer
Engagement Rate
1.0%
Last Post
3 months ago
85%Match Score
Fit for"Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should be active on Instagram, TikTok, and YouTube, and create content related to fashion, lifestyle, and eco-friendly pieces. Influencers should have a strong focus on eco-friendly and sustainable fashion."
This influencer focuses on eco-friendly jewelry and storytelling, which aligns perfectly with the brand's focus on sustainability. The content style and tone are also a good match.
#2
Buvea Jewels
Buvea Jewels
@buveaandco
Dive Into The Charm Of Modernity With Our Jewelery ; It’s Not Just An Accessory , It’s The Mirror To Your Soul’s Beauty✨
Followers
22
Nano Influencer
Engagement Rate
31.8%
Last Post
2 months ago
85%Match Score
Fit for"Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should be active on Instagram, TikTok, and YouTube, and create content related to fashion, lifestyle, and eco-friendly pieces. Influencers should have a strong focus on eco-friendly and sustainable fashion."
This influencer focuses on lab-grown diamonds and sustainable luxury, which aligns perfectly with the brand's focus on eco-friendly and sustainable fashion. The content style and tone are also a good match.
#3
Heritage Jewel Creations
Heritage Jewel Creations
@luxuryantiquejewels
Unique pieces Handcrafted luxury Fine antique jewelry Custom bridal designs
Followers
0
Nano Influencer
Engagement Rate
NaN%
80%Match Score
Fit for"Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should be active on Instagram, TikTok, and YouTube, and create content related to fashion, lifestyle, and eco-friendly pieces. Influencers should have a strong focus on eco-friendly and sustainable fashion."
This influencer promotes sustainable and eco-friendly jewelry, which aligns perfectly with the brand's focus. The content style and tone are also a good match.
#4
Kaira
Kaira
@kairajoyas
Argentina
Joyería y accesorios de autor hechos a mano. Empoderamos la unicidad de la mujer. Contemporary jewelry. Made in Buenos Aires. Worldwide Shipping.
Followers
19.5K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should be active on Instagram, TikTok, and YouTube, and create content related to fashion, lifestyle, and eco-friendly pieces. Influencers should have a strong focus on eco-friendly and sustainable fashion."
This influencer promotes eco-friendly and handmade jewelry, which aligns well with the brand's focus on sustainability. The content style and tone are also a good match.
#5
VOVER Jewelry Design
VOVER Jewelry Design
@vover_jewelry_design
Italy
💍Gioielli artigianali in bronzo 🌊Ispirati alla forza del mare e dell'animo ✨Eleva il tuo stile unico con personalità 🏆Osare #voverjewelrydesign
Followers
2.4K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
75%Match Score
Fit for"Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should be active on Instagram, TikTok, and YouTube, and create content related to fashion, lifestyle, and eco-friendly pieces. Influencers should have a strong focus on eco-friendly and sustainable fashion."
The account focuses on eco-friendly jewelry and unique designs, aligning well with the brand's focus on sustainability. The content style and tone are also a good match.
#6
@ashley_ann_photos
United States
ASHLEY ANN PHOTOS Social Media Manager + Photographer 📍California 📬 bookings@ashleyannphotos.com
Followers
2.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
70%Match Score
Fit for"Looking for high engagement micro-influencers in the UK to promote a luxury jewellery brand focused on sustainability and environmental and cultural awareness. Ideal influencers should be active on Instagram, TikTok, and YouTube, and create content related to fashion, lifestyle, and eco-friendly pieces. Influencers should have a strong focus on eco-friendly and sustainable fashion."
The account focuses on ethical fashion and summer styles, which aligns with the brand's values. However, the content seems more focused on photography and general fashion rather than jewelry specifically.