The brand is a luxury jewellery business in the UK that emphasizes sustainability and awareness of environmental and cultural topics. This positioning aligns the brand with the growing consumer demand for eco-friendly and ethically produced products. The luxury aspect appeals to high-end consumers who value quality and exclusivity, while the focus on sustainability and cultural awareness differentiates the brand from traditional luxury jewellery brands.
The ideal customer profile for this brand includes:
Fashion and Lifestyle Influencers: Influencers who focus on fashion and lifestyle content, particularly those who highlight sustainable and eco-friendly brands. They can showcase the jewellery in stylish outfits and everyday settings, making it relatable to their followers.
Eco-friendly Advocates: Influencers who are known for promoting sustainability and environmental awareness. They can emphasize the brand's commitment to ethical production and eco-friendly practices, appealing to their environmentally conscious audience.
Cultural Enthusiasts: Influencers who celebrate cultural diversity and inclusivity. They can highlight the brand's efforts to promote cultural awareness, making it appealing to followers who value these principles.
By leveraging these strategies, the brand can effectively reach its target audience and build a strong, engaged community around its values and products.
Extracted from Campaign Brief & Market Analysis