MyInfluencer
Brief

looking for influencers based in the UK to promote a jewellery brand, which focuses on sustainability and awareness on environmental and cultural topics. high engagement micro influencers, focusing on topics such as fashion, lifestyle and eco-friendly pieces.

Micro-influencers based in the UK, focusing on fashion, lifestyle, and eco-friendly topics. They should have high engagement rates and an interest in promoting sustainable and culturally aware products.

Research Insight & Analysis

Product Positioning

The jewellery brand focuses on sustainability and awareness of environmental and cultural topics. This positions the brand within the eco-friendly and ethical fashion market. The brand can leverage its commitment to sustainability and cultural awareness to differentiate itself from competitors. Highlighting the use of sustainable materials, ethical sourcing, and support for cultural initiatives can create a strong brand narrative that resonates with environmentally conscious consumers.

Target Customers

The ideal customer profile for this jewellery brand includes:

  • Eco-conscious Consumers: Individuals who prioritize sustainability and ethical practices in their purchasing decisions.
  • Fashion Enthusiasts: People who are interested in unique, stylish, and trendy jewellery pieces.
  • Cultural Advocates: Consumers who appreciate and support cultural awareness and initiatives.
  • Young Adults and Millennials: Typically aged between 18-35, who are active on social media and influenced by trends and social causes.

Illustrative examples:

  • A 25-year-old fashion blogger who promotes sustainable fashion and eco-friendly products.
  • A 30-year-old professional who supports brands with ethical practices and cultural awareness.
  • A 22-year-old university student who is passionate about environmental issues and follows eco-friendly influencers.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with high engagement rates are ideal for this campaign. They typically have a following between 1,000 to 100,000 and are known for their authentic and close-knit communities.

Types of Influencers:

  • Fashion Influencers: Those who focus on sustainable fashion and eco-friendly pieces. They can showcase the jewellery in their outfits and highlight its sustainable aspects.
  • Lifestyle Influencers: Influencers who promote a sustainable lifestyle, including eco-friendly products and ethical brands.
  • Environmental Advocates: Influencers who focus on environmental issues and promote products that align with their values.
  • Cultural Enthusiasts: Influencers who highlight cultural awareness and support brands that contribute to cultural initiatives.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can create detailed reviews of the jewellery pieces, focusing on their design, quality, and sustainable aspects.
  • Outfit Inspirations: Fashion influencers can incorporate the jewellery into various outfits, providing style inspiration to their followers.
  • Unboxing Videos: Influencers can create unboxing videos to showcase the packaging and first impressions of the jewellery.

Creative Ideas

  • Behind-the-Scenes: Share the story behind the jewellery, including the sourcing of materials and the cultural significance of the designs.
  • Sustainability Challenges: Influencers can participate in sustainability challenges, encouraging their followers to adopt eco-friendly practices and showcasing the jewellery as part of their sustainable lifestyle.
  • Cultural Stories: Collaborate with cultural influencers to create content that highlights the cultural inspirations behind the jewellery designs.
  • Giveaways and Contests: Organize giveaways or contests where followers can win jewellery pieces by sharing their own sustainable fashion tips or cultural stories.

By leveraging these content ideas and collaborating with the right influencers, the jewellery brand can effectively reach its target audience and promote its unique value proposition.

Curated Influencer List - Searching

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