The query suggests a focus on swimming and a specific geographic location, Australia. Assuming the product or service is related to swimming, such as swimwear, pool accessories, or swimming lessons, it can be positioned as a high-quality, lifestyle-enhancing product for swimming enthusiasts. Emphasize features like durability, comfort, and style for swimwear, or innovation and safety for pool accessories.
The ideal customer profile would include:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and sales for its swimming-related products.
Extracted from Campaign Brief & Market Analysis