Female, 20-40 years old, based in Taiwan, foodie and travel enthusiast, high engagement.

Product Positioning

To effectively position a brand or product within the Taiwanese foodie and travel niche, it is essential to highlight unique selling propositions that resonate with local and international audiences. Emphasizing authenticity, cultural experiences, and local cuisine can create a strong appeal. For new products, consider leveraging trends such as sustainable travel, local sourcing, or culinary experiences that showcase Taiwan's rich food culture. Fresh angles could include collaborations with local chefs or food artisans, promoting exclusive culinary tours, or highlighting unique food festivals in Taiwan.

Target Customers

The ideal customer profile for this campaign would include:

• Food Enthusiasts: Individuals who are passionate about trying new cuisines and exploring local food scenes. They often seek recommendations for authentic dining experiences.

• Travelers: Tourists planning to visit Taiwan, particularly those interested in food tourism. They are likely to research local influencers for insights on where to eat and what to experience.

• Cultural Explorers: People who appreciate cultural experiences and are interested in learning about local traditions, including food-related customs.

• Social Media Users: Active users on platforms like Instagram and TikTok who follow food and travel content, looking for visually appealing and engaging posts.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Food Bloggers: Influencers who specialize in food content can create detailed reviews and engaging stories about local dishes, enhancing the brand's visibility among food enthusiasts.

• Travel Vloggers: Influencers who focus on travel experiences can showcase the product in the context of travel, appealing to tourists looking for authentic experiences in Taiwan.

• Cultural Influencers: Those who highlight local culture and traditions can provide a deeper understanding of the culinary landscape, attracting culturally curious audiences.

• Micro-Influencers: Influencers with a smaller but highly engaged following can create a sense of community and trust, making their recommendations more impactful.

Content Creation Ideas

To align with the brand and maximize engagement, consider the following content topics and ideas:

• Culinary Tours: Create a series of videos or posts showcasing different food tours in Taiwan, highlighting unique dishes and local chefs.

• Behind-the-Scenes: Share behind-the-scenes content from local restaurants or food markets, giving followers an insider's view of the culinary process.

• Recipe Challenges: Engage followers by hosting recipe challenges that encourage them to recreate traditional Taiwanese dishes at home.

• Cultural Stories: Develop content that tells the stories behind specific dishes, including their history and cultural significance.

• User-Generated Content: Encourage followers to share their own food experiences in Taiwan, creating a sense of community and increasing engagement.

By focusing on these strategies, the campaign can effectively connect with the target audience and leverage the influence of food and travel influencers in Taiwan.