Female, aged 18-45, tarot readers or spiritual influencers, active on Instagram/TikTok.

Product Positioning

To effectively position a brand or service related to tarot reading in the market, it is essential to highlight the unique aspects of the offering. This could include emphasizing the authenticity of the tarot readings, the expertise of the readers, or the personalized nature of the service. For new products, consider integrating modern elements such as digital platforms for readings, subscription services for regular insights, or community engagement through workshops and events. Fresh angles could involve focusing on the therapeutic benefits of tarot, its role in self-discovery, or its use in decision-making processes.

Target Customers

The ideal customer profile for tarot-related services typically includes:

• Spiritual Seekers: Individuals interested in personal growth, spirituality, and alternative healing methods. They may be exploring tarot as a tool for self-reflection and guidance.

• Millennials and Gen Z: Younger audiences who are more open to unconventional practices and often seek online content related to spirituality and wellness.

• Wellness Enthusiasts: People who actively engage in holistic health practices, including meditation, yoga, and mindfulness, and are looking for complementary tools like tarot.

• Curious Individuals: Those who may not have prior experience with tarot but are intrigued by its potential insights and are looking for a unique experience.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Spiritual Influencers: These influencers focus on spirituality, wellness, and personal growth. They can authentically promote tarot readings as part of a holistic lifestyle.

• Lifestyle Bloggers: Influencers who cover a broad range of topics, including wellness, self-care, and personal development. They can introduce tarot readings to a wider audience by integrating them into lifestyle content.

• Social Media Tarot Readers: Influencers who specialize in tarot and have a dedicated following. Their expertise can lend credibility and attract an audience specifically interested in tarot.

• Mental Health Advocates: Influencers who discuss mental health and self-care can position tarot as a tool for self-reflection and emotional support, appealing to those seeking guidance.

Content Creation Ideas

To engage the target audience and promote the brand effectively, consider the following content topics and ideas:

• Tarot 101 Series: Create educational content that introduces the basics of tarot, including card meanings and how to conduct a reading.

• Live Tarot Readings: Host live sessions on social media platforms where influencers perform readings, allowing audience interaction and real-time engagement.

• Personal Stories: Share testimonials and stories from clients who have benefited from tarot readings, highlighting transformative experiences.

• Themed Tarot Spreads: Develop content around specific themes (e.g., love, career, personal growth) and create unique tarot spreads that followers can try.

• Collaborative Workshops: Organize online workshops with influencers where participants can learn about tarot and engage in group readings.

• Challenges and Giveaways: Launch social media challenges that encourage followers to share their tarot experiences, with incentives for participation.

These strategies can help create a vibrant community around tarot reading, fostering engagement and interest in the service.