Influencers in spirituality or wellness niche, based in India, active on Instagram and YouTube, open to barter system.

Product Positioning

The product in question is a tarot reading service that operates on a barter system in India. This unique approach can be positioned as an alternative and accessible form of spiritual guidance and entertainment. The barter system adds a layer of novelty and can appeal to those interested in non-monetary exchanges, making it stand out in the market. Emphasizing the cultural and mystical aspects of tarot reading, along with the innovative barter system, can attract a niche audience interested in spirituality and alternative lifestyles.

Target Customers

The ideal customer profile includes individuals who are interested in spirituality, mysticism, and alternative forms of guidance. They are likely to be open-minded, curious, and value unique experiences. Examples of target customers include:

• Young adults and millennials who are exploring spiritual practices.
• Individuals interested in astrology, meditation, and holistic wellness.
• People who are part of barter communities or those who prefer non-traditional economic exchanges.

Potential Influencer Matches

To effectively reach the target audience, consider collaborating with the following types of influencers:

• Spiritual and Wellness Influencers: These influencers often have followers who are interested in personal growth, spirituality, and alternative healing practices. They can provide authentic reviews and share their experiences with tarot readings.

• Lifestyle Bloggers and Vloggers: Influencers who focus on unique lifestyle choices and experiences can introduce the concept of a barter system for tarot readings to their audience, highlighting its novelty and appeal.

• Astrology and Mysticism Enthusiasts: Influencers who specialize in astrology, tarot, and other mystical topics can directly engage with an audience that is already interested in such services.

Content Creation Ideas

• Tarot Reading Sessions: Create content around live or recorded tarot reading sessions, showcasing the process and the insights gained. This can be shared as videos or live streams.

• Barter Stories: Share stories of successful barter exchanges, highlighting the unique and personal nature of each transaction. This can be in the form of blog posts or social media stories.

• Educational Content: Develop content that educates the audience about tarot reading, its history, and how it can be used for personal growth. This can include infographics, articles, or short videos.

• User-Generated Content: Encourage customers to share their own experiences with tarot readings and barter exchanges, creating a community-driven narrative around the service.