Student or recent grad influencers aged 18-25, focused on tech, productivity, career tips, and lifestyle.

Product Positioning

Liner is a tool designed to enhance productivity by allowing users to highlight, save, and organize information from the web. It can be positioned as a must-have tool for students and recent graduates who are navigating the transition from academia to the professional world. By emphasizing its utility in organizing research, improving study habits, and streamlining information management, Liner can appeal to tech-savvy individuals who value efficiency and productivity.

Target Customers

The ideal customer profile includes:

• Students: Individuals currently enrolled in college or university who need to manage large volumes of information for their studies.
• Recent Graduates: Young professionals who are entering the workforce and looking for tools to help them stay organized and productive.
• Tech Enthusiasts: People who are always on the lookout for new apps and tools that can enhance their digital experience.
• Productivity Seekers: Individuals who are focused on optimizing their time and resources to achieve personal and professional goals.

Potential Influencer Matches

• Student Influencers: College students who share their academic journey, study tips, and productivity hacks. They can demonstrate how Liner helps them manage their coursework and research.

• Recent Graduate Influencers: Young professionals who provide career advice and productivity tips. They can showcase how Liner assists in their transition from school to work.

• Tech Reviewers: Influencers who focus on reviewing apps and tech tools. They can provide in-depth reviews of Liner, highlighting its features and benefits.

• Lifestyle Influencers: Individuals who cover a range of topics including productivity, career development, and personal growth. They can integrate Liner into their content as a tool that supports their lifestyle.

Content Creation Ideas

• Study With Me Sessions: Influencers can create videos or live streams where they use Liner to organize their study materials, demonstrating its practical application.

• Productivity Challenges: Host a challenge where followers use Liner to improve their productivity over a set period, sharing their progress and results.

• App Reviews and Tutorials: Detailed reviews and how-to guides that walk users through the features of Liner, highlighting its unique selling points.

• Career Tips Series: A series of posts or videos where influencers share career advice and demonstrate how Liner can be used to manage job applications, research, and professional development resources.

These strategies can help Liner reach its target audience effectively, leveraging the influence and reach of carefully selected influencers.