Tech experts, industry leaders, or educators in the UK who focus on career advancement in the tech sector. They should have a strong presence on platforms like LinkedIn, YouTube, and Twitter, and create content that is educational, motivational, and career-focused.

Product Positioning

The product in question is online courses aimed at individuals in the technology sector who aspire to become Chief Information Officers (CIOs) in the UK. This product can be positioned as a premium educational offering that provides specialized knowledge and skills necessary for high-level IT management roles. Emphasize the unique value proposition of the courses, such as industry-relevant curriculum, expert instructors, and practical insights into the CIO role.

Target Customers

The ideal customer profile includes:

• Current IT Professionals: Individuals already working in technology roles who are looking to advance their careers.
• Aspiring CIOs: Professionals who have set their sights on becoming a CIO and need the requisite skills and knowledge.
• Mid to Senior-Level Managers: Those who are already in management positions within the IT sector and are looking to move up the corporate ladder.
• Tech Enthusiasts in the UK: Individuals who are passionate about technology and are based in the UK, aiming for leadership roles.

Illustrative examples:

• A 35-year-old IT manager at a mid-sized tech company looking to transition into a CIO role.
• A 28-year-old software engineer who wants to move into IT management and eventually become a CIO.
• A 40-year-old senior IT consultant who needs formal education to back up their practical experience for a CIO position.

Potential Influencer Matches

Types of Influencers

1. Tech Industry Experts: Influencers who are recognized authorities in the technology sector. They can provide credibility and attract serious professionals.

   • Example: A well-known tech blogger or a YouTube channel that focuses on IT management and leadership.

2. Career Coaches and Mentors: Influencers who specialize in career development, particularly in the tech industry.

   • Example: LinkedIn influencers who offer career advice and have a substantial following among tech professionals.

3. Educational Content Creators: Influencers who create content around learning and professional development in technology.

   • Example: YouTubers or podcasters who review online courses and provide tips for career advancement in tech.

4. Tech Community Leaders: Influencers who lead or are active in tech communities, forums, or social media groups.

   • Example: Moderators of popular tech forums or leaders of LinkedIn groups focused on IT careers.

Content Creation Ideas

General Ideas

1. Success Stories: Share testimonials and case studies of individuals who have taken the courses and successfully advanced to CIO roles.
2. Expert Interviews: Conduct interviews with current CIOs and tech leaders discussing the skills and knowledge required for the role.
3. Course Previews: Offer sneak peeks or sample lessons from the courses to showcase the quality and relevance of the content.

Creative Ideas

1. Day in the Life: Create a series of videos or blog posts that follow a CIO through their daily tasks, highlighting the skills taught in the courses.
2. Interactive Webinars: Host live webinars with course instructors or industry experts where potential students can ask questions and get insights.
3. Challenges and Competitions: Organize challenges or competitions where participants can showcase their tech skills, with winners receiving free course enrollments.

By leveraging these strategies, the online courses can effectively reach and engage the target audience, positioning themselves as the go-to resource for aspiring CIOs in the UK.