Tech professionals, current or former CIOs, IT leaders, or tech educators based in the UK. They should have a strong presence on platforms like LinkedIn, Twitter, or YouTube, and create content around career advancement, tech leadership, and IT management.

Product Positioning

The product in question is online courses aimed at individuals in the technology sector who aspire to become Chief Information Officers (CIOs) in the UK. This product can be positioned as a premium educational offering that provides specialized knowledge and skills necessary for career advancement to executive-level positions in IT. The courses can emphasize their relevance to current industry trends, practical applications, and the strategic importance of the CIO role in modern businesses.

Target Customers

The ideal customer profile for these online courses includes:

• Current IT Professionals: Individuals already working in technology roles who are looking to advance their careers.
• Mid-Level Managers: IT managers or team leaders aiming to move up to executive positions.
• Aspiring CIOs: Professionals specifically targeting the CIO role and seeking the necessary skills and knowledge.
• UK-Based Professionals: Given the geographical focus, the courses should cater to the specific needs and regulations of the UK market.

Illustrative Examples

1. John, 35, IT Manager: John has been working in IT for over a decade and is currently managing a team. He wants to move up to a CIO position and needs to develop strategic leadership skills.
2. Sarah, 40, Senior Software Engineer: Sarah has extensive technical expertise but lacks experience in executive management. She is looking for courses that can bridge this gap.
3. David, 30, IT Consultant: David works as a consultant and wants to transition into a permanent executive role within a company. He needs to understand the broader business implications of IT decisions.

Potential Influencer Matches

Types of Influencers

1. Tech Industry Experts: Influencers who are recognized authorities in the technology sector. They can provide credibility and attract professionals looking for high-quality educational content.
2. Career Coaches and Mentors: Influencers who specialize in career development and executive coaching. They can highlight the career advancement benefits of the courses.
3. Current or Former CIOs: Influencers who have held or currently hold CIO positions. Their endorsement can be particularly powerful as they have firsthand experience of the role.
4. Educational Content Creators: Influencers who focus on educational content, particularly in the tech and business fields. They can create detailed reviews and tutorials about the courses.

Specific Influencer Examples

• Tech Industry Experts: Individuals like Kevin Mitnick or Brian Krebs who have a strong following in the tech community.
• Career Coaches: Influencers like Andrew LaCivita or J.T. O'Donnell who focus on career advice and professional development.
• Current or Former CIOs: Professionals like Mark Schwartz or Martha Heller who have significant experience and influence in the CIO community.
• Educational Content Creators: YouTubers or bloggers like Tech With Tim or Simple Programmer who create content around tech education and career growth.

Content Creation Ideas

General Ideas

1. Success Stories: Share testimonials and case studies of individuals who have taken the courses and successfully advanced to CIO positions.
2. Webinars and Live Q&A: Host live sessions with industry experts and current CIOs discussing the importance of the role and how the courses can help.
3. Course Previews: Provide sneak peeks into the course content, highlighting key modules and learning outcomes.

Creative Ideas

1. Day in the Life of a CIO: Collaborate with current CIOs to create content that showcases their daily responsibilities and how the courses can prepare students for these tasks.
2. Interactive Challenges: Create a series of challenges or mini-courses that give potential students a taste of what they will learn, with rewards for completion.
3. Infographics and Visual Content: Develop visually appealing content that breaks down the path to becoming a CIO, including necessary skills, career milestones, and how the courses fit into this journey.

By leveraging these strategies, the online courses can effectively reach and engage their target audience, positioning themselves as the go-to resource for aspiring CIOs in the UK.