The product in question is online courses aimed at individuals in the technology sector who aspire to become Chief Information Officers (CIOs) in Japan. This product can be positioned as a specialized educational resource that provides the necessary skills, knowledge, and certifications to advance in the tech industry and achieve executive-level positions. Given the niche focus on CIO roles, the courses can emphasize leadership, strategic planning, IT governance, and digital transformation.
The ideal customer profile includes:
By leveraging these strategies, the online courses can effectively reach and engage the target audience, positioning themselves as the go-to resource for aspiring CIOs in Japan.
Extracted from Campaign Brief & Market Analysis