The brand or product appears to be related to athletics, targeting a younger demographic, specifically teens and college-aged individuals. To position this product effectively in the market, it should emphasize aspects such as performance, innovation, and lifestyle. Highlighting the benefits of the product in enhancing athletic performance, promoting a healthy lifestyle, and fitting into the active routines of young individuals will resonate well with the target audience.
The ideal customer profile includes:
Illustrative examples:
By leveraging these strategies, the brand can effectively reach and engage its target audience, driving awareness and interest in the athletic product.
Extracted from Campaign Brief & Market Analysis