Temperature controlled mattress for Tier 1 cities

Product Positioning

Wakefit's "Regul8" is a temperature-controlled mattress priced around ₹40,000, targeting Tier 1 cities in India. This product can be positioned as a premium, innovative solution for enhancing sleep quality by maintaining an optimal sleeping temperature. Given the increasing awareness about sleep health and the growing disposable income in Tier 1 cities, "Regul8" can be marketed as a must-have for health-conscious individuals who value comfort and technology in their daily lives.

Target Customers

The ideal customer profile for "Regul8" includes:

• Age Group: Above 25 years
• Gender: Both male and female
• Location: Tier 1 cities in India
• Income Level: Middle to upper-middle class, with a higher disposable income
• Lifestyle: Health-conscious, tech-savvy, and willing to invest in premium home products

Illustrative Examples

1. Young Professionals: Individuals in their late 20s to early 30s who are working in corporate jobs and are looking for ways to improve their sleep quality due to their hectic schedules.
2. Newly Married Couples: Couples who are setting up their new homes and are willing to invest in high-quality, comfortable, and technologically advanced home products.
3. Health Enthusiasts: People who are into fitness and overall well-being, and understand the importance of good sleep in maintaining a healthy lifestyle.

Potential Influencer Matches

Health and Wellness Influencers

These influencers focus on overall well-being, including sleep health. They can highlight the benefits of a temperature-controlled mattress in improving sleep quality.

Tech Reviewers

Tech influencers who review innovative home products can showcase the technological aspects of "Regul8", explaining how it works and its benefits.

Lifestyle Bloggers

Lifestyle influencers who cover home decor and premium lifestyle products can present "Regul8" as a luxurious addition to a modern home.

Fitness Influencers

Fitness enthusiasts who emphasize the importance of recovery and good sleep can promote the mattress as a tool for better recovery and overall health.

Content Creation Ideas

General Ideas

1. Product Reviews: Detailed reviews by influencers explaining the features and benefits of "Regul8".
2. Unboxing Videos: First impressions and unboxing experiences to create excitement and curiosity.
3. Testimonials: Real-life testimonials from users who have experienced improved sleep quality.

Creative Ideas

1. Sleep Challenges: Influencers can take up a sleep challenge using "Regul8" and document their sleep patterns and improvements over a month.
2. Home Makeover Series: Collaborate with lifestyle influencers to include "Regul8" in a home makeover series, showcasing it as a key element of a comfortable bedroom.
3. Tech Explainers: Tech influencers can create detailed explainer videos on how the temperature control technology works and its benefits.
4. Fitness Recovery Stories: Fitness influencers can share their recovery stories, emphasizing how "Regul8" has helped them achieve better rest and recovery.

By leveraging these strategies, Wakefit can effectively reach and engage their target audience, driving awareness and sales for the "Regul8" mattress.