Wakefit's "Regul8" is a temperature-controlled mattress priced around ₹40,000, targeting Tier 1 cities in India. This product can be positioned as a premium, innovative solution for enhancing sleep quality by maintaining an optimal sleeping temperature. Given the increasing awareness about sleep health and the growing disposable income in Tier 1 cities, "Regul8" can be marketed as a must-have for health-conscious individuals who value comfort and technology in their daily lives.
The ideal customer profile for "Regul8" includes:
These influencers focus on overall well-being, including sleep health. They can highlight the benefits of a temperature-controlled mattress in improving sleep quality.
Tech influencers who review innovative home products can showcase the technological aspects of "Regul8", explaining how it works and its benefits.
Lifestyle influencers who cover home decor and premium lifestyle products can present "Regul8" as a luxurious addition to a modern home.
Fitness enthusiasts who emphasize the importance of recovery and good sleep can promote the mattress as a tool for better recovery and overall health.
By leveraging these strategies, Wakefit can effectively reach and engage their target audience, driving awareness and sales for the "Regul8" mattress.
Extracted from Campaign Brief & Market Analysis