Thai beauty, shopping, and travel influencers

Product Positioning

The user's query focuses on finding Thai influencers in the beauty, shopping, and travel fields with a follower count between 500 and 5,000. This suggests a campaign targeting micro-influencers who have a more engaged and niche audience. The product or service being promoted likely falls within these categories, aiming to leverage the influencers' credibility and close-knit community to drive authentic engagement and conversions.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Beauty Enthusiasts: Individuals interested in skincare, makeup, and beauty tips. They are likely to follow beauty influencers for product recommendations, tutorials, and reviews.
• Shopping Aficionados: Consumers who enjoy discovering new products, deals, and shopping experiences. They follow influencers for shopping hauls, product reviews, and discount codes.
• Travel Lovers: People who are passionate about exploring new destinations, travel tips, and experiences. They follow travel influencers for destination guides, travel hacks, and inspirational content.

Illustrative Examples

1. Young Women (18-35): Interested in beauty and fashion trends, looking for affordable and effective products.
2. Urban Professionals: With disposable income, interested in shopping for quality products and unique travel experiences.
3. Social Media Savvy Individuals: Active on platforms like Instagram and TikTok, seeking authentic and relatable content.

Potential Influencer Matches

Beauty Influencers

• Micro Beauty Bloggers: Focus on skincare routines, makeup tutorials, and product reviews. They can create detailed content that resonates with beauty enthusiasts.
• Makeup Artists: Share professional tips and product recommendations, appealing to those looking for expert advice.

Shopping Influencers

• Fashion Enthusiasts: Share shopping hauls, outfit ideas, and product reviews. They can drive interest in new products and brands.
• Deal Hunters: Focus on finding and sharing the best deals and discounts, appealing to budget-conscious shoppers.

Travel Influencers

• Local Explorers: Share hidden gems and local travel tips, appealing to those looking for unique travel experiences within Thailand.
• Adventure Seekers: Focus on outdoor activities and adventure travel, attracting thrill-seekers and nature lovers.

Content Creation Ideas

Beauty

• Product Tutorials: Step-by-step guides on how to use the product effectively.
• Before and After: Showcasing the results of using the product over a period.
• Q&A Sessions: Answering followers' questions about beauty routines and product benefits.

Shopping

• Unboxing Videos: First impressions and detailed reviews of new products.
• Shopping Hauls: Showcasing a collection of products from a recent shopping spree.
• Discount Codes: Sharing exclusive discount codes and limited-time offers.

Travel

• Destination Guides: Detailed guides on must-visit places and activities.
• Travel Vlogs: Day-in-the-life videos showcasing travel experiences.
• Packing Tips: Advice on what to pack for different types of trips.

By leveraging these types of influencers and content ideas, the campaign can effectively reach and engage the target audience, driving awareness and conversions for the product or service.