TikTok influencers, UK-based, 70,000+ followers, engaging content creators

Product Positioning

To effectively position your brand or product in the market, it is essential to identify its unique selling propositions (USPs) and how they resonate with current trends. If your product is innovative or addresses a specific need, emphasize these aspects in your marketing. For example, if your product is eco-friendly, highlight sustainability and ethical production methods.

Consider leveraging the growing trend of authenticity in influencer marketing. Position your brand as one that values genuine connections and real experiences, which can attract a loyal customer base.

Target Customers

The ideal customer profile will depend on the nature of your product. However, based on the influencer criteria of having 70,000 followers and above, your target audience may include:

• Young Adults (18-24 years): This demographic is highly active on TikTok and engages with trends, making them ideal for products that are trendy or lifestyle-oriented.

• Health and Wellness Enthusiasts: If your product is related to health, fitness, or wellness, targeting individuals who prioritize these aspects in their lives can be effective.

• Fashion and Beauty Aficionados: For products in the fashion or beauty sector, targeting customers who follow influencers in these niches can yield high engagement and conversion rates.

Potential Influencer Matches

Given your requirement for TikTok influencers from the UK with 70,000 followers and above, consider the following types of influencers:

• Micro-Influencers (70,000 - 100,000 followers): These influencers often have a more engaged audience and can create a sense of community. They are ideal for niche products and can provide authentic endorsements.

• Lifestyle Influencers: They cover a broad range of topics and can appeal to various segments of your target audience. Their versatility allows them to showcase your product in different contexts.

• Niche Experts: Depending on your product, collaborating with influencers who specialize in specific areas (e.g., fitness, beauty, tech) can help you reach a highly targeted audience that is more likely to convert.

Content Creation Ideas

To maximize engagement and potential virality, consider the following content topics and ideas:

• Challenges and Trends: Create a challenge related to your product that encourages user participation. This can help generate organic content and increase visibility.

• Behind-the-Scenes Content: Show the process of how your product is made or the story behind your brand. This transparency can build trust and interest.

• User-Generated Content: Encourage customers to share their experiences with your product. This can be incentivized through contests or giveaways.

• Educational Content: Provide tips, tutorials, or how-to videos that incorporate your product. This positions your brand as an authority in the space and adds value to the audience.

• Collaborative Content: Partner with influencers to create unique content that showcases your product in a fun and engaging way, such as skits or themed videos.

By focusing on these areas, you can effectively identify and collaborate with the right influencers to enhance your marketing campaign.