To effectively position the brand, product, or service in the market, it is essential to highlight its unique selling points and how it stands out from competitors. For a marketing campaign targeting TikTok influencers in Laguna, Philippines, the product should be positioned to resonate with the local culture, trends, and preferences. Emphasize aspects such as affordability, quality, and relevance to the local lifestyle. If the product is new, consider leveraging local insights and trends to create a fresh and appealing angle.
The ideal customer profile for this campaign would include:
Illustrative examples:
These influencers focus on daily life, local events, and trends in Laguna. They can create relatable content that resonates with the target audience.
Influencers in this category can showcase the product through tutorials, reviews, and styling tips, appealing to the fashion-conscious segment of the target audience.
For products related to technology, collaborating with tech influencers can help reach a tech-savvy audience interested in the latest gadgets and innovations.
These influencers are known for participating in and creating viral challenges. They can help generate buzz and engagement through creative and entertaining content.
By leveraging these strategies, the marketing campaign can effectively reach and engage the target audience in Laguna, Philippines, through TikTok influencers.
Extracted from Campaign Brief & Market Analysis