Gamers aged 13-25, active on YouTube and TikTok, creating Roblox content.

Product Positioning

"Toilet Tower Defense" is a niche game within the popular Roblox platform. The game can be positioned as a fun, quirky, and engaging experience that combines humor with strategic gameplay. Given the unique theme, it can stand out in the crowded Roblox market by appealing to players who enjoy light-hearted, unconventional games. The brand can leverage the humor and creativity inherent in the game to attract a dedicated fanbase.

Target Customers

The ideal customer profile for "Toilet Tower Defense" includes:

• Age Group: Primarily children and teenagers aged 8-16 who are active on Roblox.
• Interests: Fans of tower defense games, humorous and quirky content, and Roblox enthusiasts.
• Behavior: Regularly watch gaming videos on platforms like YouTube and Twitch, engage with Roblox communities, and participate in online gaming forums.

Illustrative examples:

• A 12-year-old who enjoys playing Roblox and follows popular Roblox YouTubers.
• A 15-year-old who likes tower defense games and seeks out new and unique games within the Roblox platform.
• A 10-year-old who enjoys humorous and light-hearted games and shares funny game moments with friends.

Potential Influencer Matches

Roblox Gaming Influencers

Influencers who specialize in Roblox content and have a substantial following among the target age group. These influencers can create gameplay videos, tutorials, and reviews that highlight the unique aspects of "Toilet Tower Defense."

Humor and Comedy Influencers

Influencers known for their comedic content who can bring out the humorous elements of the game. They can create funny skits, reaction videos, and humorous gameplay commentary that resonate with the target audience.

Family-Friendly Gaming Influencers

Influencers who focus on family-friendly content and have a younger audience. They can promote the game as a safe and fun option for kids and teenagers.

Content Creation Ideas

General Ideas

• Gameplay Walkthroughs: Detailed videos showcasing different levels and strategies in "Toilet Tower Defense."
• Game Reviews: Honest reviews highlighting the unique features and humor of the game.
• Live Streams: Interactive live streams where influencers play the game and engage with their audience in real-time.

Creative Ideas

• Challenge Videos: Influencers can create challenges, such as completing a level with specific restrictions or in a limited time.
• Funny Moments Compilations: Compilations of the funniest and most unexpected moments in the game.
• Collaborative Playthroughs: Influencers can team up with other gamers to play "Toilet Tower Defense" together, creating a collaborative and entertaining experience.
• User-Generated Content: Encourage fans to create and share their own content related to the game, such as fan art, memes, and custom levels.

By leveraging these strategies, "Toilet Tower Defense" can effectively reach and engage its target audience, building a strong and enthusiastic community around the game.