Beauty influencers in Belgium, aged 18-35, active on Instagram, YouTube, and TikTok.

Product Positioning

The query specifies a focus on the beauty industry in Belgium. To position a beauty product or service effectively in this market, consider the following:

• Local Trends: Belgium has a diverse population with varying beauty standards and preferences. Emphasize inclusivity and cater to different skin types and tones.
• Sustainability: Eco-friendly and cruelty-free products are increasingly popular. Highlight any sustainable practices or ingredients.
• Innovation: Unique formulations, cutting-edge technology, or multi-functional products can set your brand apart.

Target Customers

Based on the positioning, the ideal customer profile would include:

• Age Group: Primarily women aged 18-35, as they are the most active demographic in the beauty market.
• Interests: Individuals interested in skincare, makeup, and beauty trends. They are likely to follow beauty influencers and engage with beauty content on social media.
• Values: Customers who value sustainability, inclusivity, and innovation in beauty products.

Illustrative examples:

• A 25-year-old woman who follows beauty trends on Instagram and is interested in eco-friendly skincare products.
• A 30-year-old professional who looks for high-quality, innovative makeup products that can be used for both work and social events.

Potential Influencer Matches

To reach the target customers, consider collaborating with the following types of influencers:

• Beauty Gurus: Influencers who specialize in makeup tutorials, product reviews, and beauty tips. They have a dedicated following interested in beauty products.
• Skincare Experts: Influencers who focus on skincare routines, product recommendations, and skin health. They can effectively promote skincare products.
• Lifestyle Influencers: Influencers who cover a broad range of topics, including beauty, fashion, and wellness. They can introduce your product to a wider audience.
• Micro-Influencers: Influencers with a smaller but highly engaged following. They often have a more personal connection with their audience, which can lead to higher trust and conversion rates.

Content Creation Ideas

To align with the brand and have the potential to go viral, consider the following content topics and ideas:

• Tutorials and How-Tos: Step-by-step guides on how to use your products, such as makeup looks or skincare routines.
• Before and After: Showcasing the effectiveness of your products through before-and-after transformations.
• User-Generated Content: Encourage customers to share their experiences with your products using a branded hashtag.
• Challenges and Contests: Create engaging challenges or contests that encourage followers to participate and share their results.
• Behind-the-Scenes: Give a glimpse into the production process, ingredient sourcing, or the story behind the brand.

By focusing on these elements, you can effectively position your beauty product in the Belgian market, reach your target customers, and create engaging content that resonates with your audience.