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Brief

"top japanese fashion influencers"

top japanese fashion influencers

Research Insight & Analysis

Research and Analysis

Product Positioning

To effectively position a brand, product, or service in the Japanese fashion market, it is essential to understand the unique characteristics and trends within this space. Japanese fashion is known for its diversity, ranging from traditional styles to avant-garde and street fashion. Brands should emphasize their unique selling propositions (USPs) such as quality, innovation, cultural relevance, or exclusivity.

For new products, consider how they can fill a gap in the market or offer a fresh perspective. For example, a new line of eco-friendly fashion could be positioned as a sustainable alternative to mainstream brands, appealing to environmentally conscious consumers.

Target Customers

The ideal customer profile for a fashion brand in Japan can vary widely depending on the specific niche. However, some common characteristics might include:

  • Age: Typically between 18-35 years old
  • Gender: Both male and female, depending on the product line
  • Interests: Fashion, lifestyle, sustainability, cultural trends
  • Location: Urban areas such as Tokyo, Osaka, and Kyoto
  • Behavior: Active on social media, follows fashion trends, values quality and uniqueness

Illustrative Examples

  1. Young Professionals: Individuals in their mid-20s to early 30s who are fashion-forward and have disposable income to spend on high-quality, trendy clothing.
  2. College Students: Younger consumers who are highly influenced by social media trends and are looking for affordable yet stylish options.
  3. Eco-Conscious Shoppers: Consumers who prioritize sustainability and ethical production practices in their purchasing decisions.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

  1. Fashion Bloggers/Vloggers: Influencers who specialize in fashion and have a strong following on platforms like Instagram, YouTube, and TikTok. They can showcase the product through lookbooks, styling tips, and haul videos.
  2. Street Style Icons: Influencers known for their unique and edgy fashion sense, often spotted at fashion weeks and street style events. They can help position the brand as trendy and cutting-edge.
  3. Sustainability Advocates: Influencers who focus on eco-friendly and sustainable fashion. They can highlight the brand's commitment to sustainability and attract environmentally conscious consumers.
  4. Celebrity Influencers: Well-known personalities in the Japanese entertainment industry who have a significant influence on fashion trends. Their endorsement can provide a substantial boost to brand visibility.

Content Creation Ideas

To create engaging and viral content, consider the following ideas:

  1. Behind-the-Scenes Videos: Show the design and production process of the clothing line, emphasizing craftsmanship and quality.
  2. Styling Challenges: Collaborate with influencers to create styling challenges where they mix and match pieces from the collection in creative ways.
  3. Sustainability Stories: Share stories about the brand's sustainability efforts, such as using recycled materials or ethical production practices.
  4. Cultural Collaborations: Partner with local artists or cultural icons to create limited-edition pieces that celebrate Japanese culture.
  5. User-Generated Content: Encourage customers to share their own photos and videos wearing the brand's clothing, using a specific hashtag for a chance to be featured on the brand's social media channels.

By leveraging these strategies, the brand can effectively position itself in the Japanese fashion market, reach its target customers, and create engaging content that resonates with the audience.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Campaign Objectives
Top Japanese fashion influencers
Influencer Persona
Fashion influencers with a strong following in Japan
Content Themes
#JapaneseFashion #TokyoStreetStyle #HarajukuFashion
#1
Tokyo Fashion
Tokyo Fashion
@UCSvZTE-ZDWdgkmz9kwiYDRQ
JP
The official YouTube channel of TokyoFashion.com, the world's most popular English-language website about Japanese street fashion and beauty. Please subscribe and let us know what Japanese fashion, hair, makeup, and beauty related videos you'd like to see in the future. Thank you for watching and commenting! :-) If you live in Japan and you have an idea for a show you think would work on the Tokyo Fashion YouTube channel, feel free to send us a proposal to the email below. If you are from the media and you need to contact any of the people featured in our videos, please send an email to the address below. For business inquiries: info [at] tokyofashion.com
Followers
168.0K
Macro Influencer

Engagement Rate

9999

90%Match Score
Fit for"Top Japanese fashion influencers"
The channel focuses on Japanese street fashion and beauty, aligning well with the brand's content ideas and target audience.
#2
THE CASUAL
THE CASUAL
@UCnnSPut3diQI4BtrraKpsnA
JP
Fashion brand history, knowledge, and industry info with a dash of Tokyo street culture. THECASUAL.
Followers
286.0K
Macro Influencer

Engagement Rate

9999

85%Match Score
Fit for"Top Japanese fashion influencers"
The channel covers fashion brand history and Tokyo street culture, making it a strong fit for the brand's focus on Japanese fashion trends.
#3
wickedbunniez
wickedbunniez
@UCKeZis7sZ7SZvA5GztEuApQ
hello! ♡ i'm daniela ໒꒰ྀིっ˕ -。꒱ྀི১ ˚₊‧ a self-proclaimed girly girl ‧₊˚౨ৎ and welcome to my online visual diary ˖°📷 ༘ ♡ /) /) ପ(˶•-•˶)ଓ ♡ /づ づ my channel will include videos such as hauls, covers, how to style, vlogs, reviews, etc 💕🎀 so if you share a love for music + beauty + fashion + selfcare , this channel is perfect for you! i hope you'll find my channel fun to watch 🐇 ⊹ ࣪ ˖ ʚɞ ⋆ ˚。⋆୨♡୧⋆ ˚。⋆ FOLLOW ME ON MY SOCIALS! ⌨️ ཐིཋྀ instagram: https://www.instagram.com/wickedbunniez/?hl=en ཐིཋྀ tik tok: https://www.tiktok.com/@wickedbunniez ཐིཋྀ pinterest: https://pin.it/464BXjF 👩🏻‍💻 CONTACT FOR BUSINESS INQUIRIES ୨ৎ wickedbunniez@gmail.com ⋆ ˚。⋆୨♡୧⋆ ˚。⋆
Followers
10.7K
Micro Influencer

Engagement Rate

9999

70%Match Score
Fit for"Top Japanese fashion influencers"
The channel's content on beauty and fashion aligns well with the brand's focus, but the following is relatively small.
#4
Pixielocks
Pixielocks
@UCpi2P_y-wXa7q84C-46U6ZA
CA
Hello Confetti Club, we are Pixie! 🌈💖✨⛅️🌼 We’ve been making colourful content for years and years, from highschool to fashion school and from diagnosis to diagnosis, our whole journey can be followed on this channel. If you like kawaii fashion, colourful living, and learning about mental health from someone who lives it day to day, this is a great spot for you 🥰 Located in Atlantic Canada! 🇨🇦 Email contact@pixielocks.ca for business 🌈
Followers
227.0K
Macro Influencer

Engagement Rate

9999

65%Match Score
Fit for"Top Japanese fashion influencers"
The channel's focus on kawaii fashion and mental health offers a unique perspective, but it is not specifically centered on Japanese fashion trends.
#5
Refinery29
Refinery29
@UCsZsDjpf2Ppv_cT2K6_q2cw
US
Refinery29 is the leading media and entertainment destination focused on women and underrepresented voices. Through a wide spectrum of lifestyle stories, shareable content, and experiences, Refinery29 provides inspiration and tools to discover and pursue a more independent and informed life.
Followers
3.2M
Mega Influencer

Engagement Rate

9999

60%Match Score
Fit for"Top Japanese fashion influencers"
Although the channel has a large following and focuses on lifestyle content, it is not specifically centered on Japanese fashion.
#6
Cynical Duchess
Cynical Duchess
@UC8-1md0Bg2cbsrVE_TOKvvQ
US
Why do people dress the way they do?
Followers
39.9K
Micro Influencer

Engagement Rate

9999

55%Match Score
Fit for"Top Japanese fashion influencers"
The channel's focus on the reasons behind people's fashion choices could provide unique insights, but it is not specifically targeted at Japanese fashion.