Influencers aged 25-45 based in Toronto, Canada, specializing in real estate, home buying, and lifestyle content, active on Instagram, YouTube, and TikTok.

Product Positioning

The brand is focused on real estate, home buying, and lifestyle content. In the existing market, this can be positioned as a comprehensive resource for potential home buyers and real estate enthusiasts in Toronto, Canada. The brand can leverage the local market's unique characteristics, such as the diverse neighborhoods, vibrant culture, and real estate trends, to create a niche that appeals to both first-time home buyers and seasoned investors.

Target Customers

The ideal customer profile includes:

• First-time Home Buyers: Young professionals or couples looking to purchase their first home in Toronto.
• Real Estate Investors: Individuals or groups interested in investing in Toronto's real estate market.
• Lifestyle Enthusiasts: People interested in home decor, interior design, and lifestyle trends related to home living.

Illustrative examples: young couple in their late 20s, both working in tech, looking to buy their first condo in downtown Toronto.

• A mid-40s professional who is looking to invest in rental properties in emerging neighborhoods.
• A lifestyle blogger who focuses on home decor and is interested in the latest trends in Toronto's housing market.

Potential Influencer Matches

• Local Real Estate Experts: Influencers who are real estate agents or brokers in Toronto. They can provide valuable insights and tips on the home buying process, market trends, and neighborhood highlights.
• Home Decor and Lifestyle Bloggers: Influencers who focus on home decor, interior design, and lifestyle content. They can create engaging posts about making a house a home, DIY projects, and home improvement tips.
• Financial Advisors and Investment Gurus: Influencers who specialize in personal finance and investment. They can offer advice on real estate investment strategies, mortgage tips, and financial planning for home buyers.

Content Creation Ideas

• Neighborhood Spotlights: Posts and videos highlighting different neighborhoods in Toronto, showcasing their unique features, amenities, and real estate opportunities.
• Home Buying Tips: Informative content on the steps to buying a home, from securing a mortgage to closing the deal.
• Before and After Home Renovations: Engaging visual content showing home renovation projects, with tips and tricks for home improvement.
• Real Estate Market Updates: Regular updates on the Toronto real estate market, including trends, price changes, and investment opportunities.
• Lifestyle Integration: Content that integrates home buying with lifestyle topics, such as creating a cozy home office, setting up a smart home, or designing a family-friendly living space.

By collaborating with these types of influencers and creating the suggested content, the brand can effectively reach and engage its target customers, positioning itself as a go-to resource for real estate and lifestyle in Toronto.