The brand is focused on real estate, home buying, and lifestyle content. In the existing market, this can be positioned as a comprehensive resource for potential home buyers and real estate enthusiasts in Toronto, Canada. The brand can leverage the local market's unique characteristics, such as the diverse neighborhoods, vibrant culture, and real estate trends, to create a niche that appeals to both first-time home buyers and seasoned investors.
The ideal customer profile includes:
Illustrative examples: young couple in their late 20s, both working in tech, looking to buy their first condo in downtown Toronto.
By collaborating with these types of influencers and creating the suggested content, the brand can effectively reach and engage its target customers, positioning itself as a go-to resource for real estate and lifestyle in Toronto.
Extracted from Campaign Brief & Market Analysis