Influencers involved in trades, DIY projects, or related niches, aged 25-45, active on Instagram/YouTube/TikTok.

Product Positioning

The product or service appears to be related to trades and blue-collar work, with a focus on DIY home projects, welding, handcrafting, trucks, electricians, and tree work. This suggests a positioning that emphasizes practicality, durability, and hands-on expertise. The brand can be positioned as a reliable and essential partner for individuals who engage in these activities, offering tools, equipment, or services that enhance their work efficiency and quality.

Target Customers

The ideal customer profile includes:

• DIY Enthusiasts: Individuals who enjoy undertaking home improvement projects and require reliable tools and materials.
• Tradespeople: Professionals in fields such as welding, electrical work, and tree services who need specialized equipment and supplies.
• Truck Owners: People who use trucks for work or personal projects, valuing products that enhance their vehicle's performance and utility.
• Craftsmen and Artisans: Those involved in handcrafting and require high-quality tools and materials to create their products.

Potential Influencer Matches

• DIY and Home Improvement Influencers: These influencers can demonstrate the product's effectiveness in real-world projects, appealing to DIY enthusiasts and tradespeople.
• Trades and Professional Influencers: Influencers who are professionals in welding, electrical work, or tree services can provide authentic endorsements and showcase the product's utility in their daily work.
• Automotive and Truck Enthusiasts: Influencers who focus on trucks and automotive content can highlight products that enhance vehicle performance, appealing to truck owners.
• Craft and Handcraft Influencers: These influencers can showcase the product's role in creating high-quality handcrafted items, attracting craftsmen and artisans.

Content Creation Ideas

• Tutorial Videos: Create step-by-step guides on using the product for various DIY projects or professional tasks, highlighting its features and benefits.
• Before-and-After Showcases: Display transformations achieved using the product, emphasizing its impact on project outcomes.
• User Stories and Testimonials: Share real-life experiences from customers who have successfully used the product in their work or projects.
• Collaborative Projects: Partner with influencers to create joint projects that demonstrate the product's versatility and effectiveness.
• Product Challenges: Encourage influencers to participate in challenges that test the product's capabilities, generating engaging and shareable content.