Micro to macro influencers, 3,000+ followers, engaged in TCG niche, diverse gender and age range, active on platforms like Instagram/YouTube/TikTok.

Product Positioning

To effectively position a brand or product within the Trading Card Game (TCG) market, it is essential to highlight unique aspects that differentiate it from established titles like Pokémon and Magic: The Gathering. This could involve focusing on niche games that cater to specific themes, mechanics, or communities. Emphasizing the social and competitive aspects of TCGs, as well as the collectible nature of the cards, can attract a diverse audience. Fresh angles could include promoting the accessibility of lesser-known games, showcasing community events, or highlighting the artistic elements of card design.

Target Customers

The ideal customer profile for a TCG brand that is not focused on Pokémon or Magic: The Gathering includes:

• Casual Gamers: Individuals who enjoy playing games with friends and family, looking for new experiences beyond mainstream titles. They may be interested in games that offer unique mechanics or themes.

• Collectors: People who appreciate the artistry and rarity of cards, often seeking out limited editions or unique sets. They may be active in online communities and forums discussing card values and trades.

• Competitive Players: Gamers who participate in tournaments and competitive play, looking for strategies and deck-building tips. They are likely to follow influencers who provide insights into gameplay and tactics.

• Niche Enthusiasts: Fans of specific genres or themes within TCGs, such as fantasy, sci-fi, or horror. They may be drawn to games that align with their interests and are often active in related online communities.

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Niche TCG Content Creators: Influencers who focus on lesser-known TCGs, providing gameplay tutorials, reviews, and community engagement. Their audience is likely to be passionate about exploring new games.

• Collectors and Unboxers: Influencers who specialize in unboxing and reviewing collectible card products. They can attract collectors and casual gamers interested in the latest releases and card art.

• Competitive Gamers: Influencers who participate in TCG tournaments and share strategies, deck builds, and gameplay analysis. They can engage competitive players looking for insights and tips.

• Community Builders: Influencers who foster community engagement through live streams, forums, or social media groups. They can help create a sense of belonging and encourage participation in events.

Content Creation Ideas

To align with the brand and engage the target audience, consider the following content topics and ideas:

• Game Mechanics Deep Dives: Create videos or articles that explore unique mechanics of the featured TCGs, explaining how they differ from mainstream games.

• Collector Spotlights: Feature interviews or profiles of collectors showcasing their rare cards and sharing their stories, appealing to both collectors and casual fans.

• Strategy Guides: Develop content that provides tips and strategies for competitive play, including deck-building advice and tournament preparation.

• Community Events Coverage: Document local or online TCG events, highlighting player experiences and community interactions to foster engagement.

• Art and Design Features: Showcase the artistic elements of the cards, including interviews with artists and designers, to attract those interested in the visual aspects of TCGs.

• Themed Gameplay Sessions: Host live gameplay sessions with themed decks or special rules, encouraging viewer participation and interaction.

These content ideas can help create a vibrant community around the brand while appealing to the diverse interests of the target audience.