Transmasculine individuals who identify with butch aesthetics. Content may focus on LGBTQ+ issues, fashion, lifestyle, or activism. Further details depend on the product/service being promoted.

Product Positioning

Products marketed with transmasculine and butch creators can be positioned as authentic, inclusive, and representative of diverse identities. For established products, highlight existing inclusivity initiatives or adapt marketing to authentically resonate with this audience. For new products, emphasize how they address specific needs or desires within the transmasculine and butch communities, focusing on functionality, style, and empowerment. Fresh angles could include collaborations with trans-owned businesses or donating a portion of proceeds to relevant organizations.

Target Customers

The ideal customer is someone who values authenticity, inclusivity, and representation. They are likely active on social media, particularly platforms like TikTok, Instagram, and YouTube, and engage with content related to LGBTQ+ issues, fashion, lifestyle, and activism.

Examples:

• A young transmasculine individual seeking affirming clothing and grooming products.
• A butch lesbian looking for durable and stylish workwear.
• A non-binary person interested in gender-neutral fashion and accessories.
• Allies who support LGBTQ+ businesses and creators.

Potential Influencer Matches

• Transmasculine Lifestyle Influencers: These influencers share their personal experiences, style tips, and product recommendations, resonating with transmasculine individuals seeking guidance and inspiration. They can showcase how products fit into their daily lives and address specific needs.
• Butch Fashion & Style Influencers: These influencers focus on fashion, grooming, and lifestyle content tailored to butch aesthetics. They can promote clothing, accessories, and grooming products that align with this style, reaching butch lesbians and other individuals who identify with this aesthetic.
• LGBTQ+ Activists & Educators: These influencers use their platform to raise awareness about LGBTQ+ issues, promote inclusivity, and educate their audience. They can promote products from brands that support LGBTQ+ causes and align with their values.
• Trans and Queer Comedians: These influencers use humor to connect with their audience and address social issues. They can create engaging and shareable content that promotes products in a lighthearted and entertaining way.

Content Creation Ideas

• General Ideas:

  • "Day in the life" videos showcasing how products are used in everyday routines.
  • Tutorials on styling clothing or using grooming products for transmasculine and butch individuals.
  • Interviews with community members about their experiences and perspectives.
  • Product reviews and recommendations tailored to specific needs and preferences.

• Creative Ideas:

  • A series of short skits or comedic videos addressing common misconceptions about transmasculine and butch identities.
  • A collaborative art project featuring transmasculine and butch artists and creators.
  • A social media challenge encouraging people to share their personal style and stories.
  • A virtual event or workshop on topics related to fashion, grooming, and self-care for transmasculine and butch individuals.