MyInfluencer
Brief

"Influencers who travels to places, travel influencers, nature, eco friendly"

Travel and eco-friendly influencers

Research Insight & Analysis

Product Positioning

The brand appears to be focused on travel, nature, and eco-friendly themes. This positioning aligns well with current market trends that emphasize sustainability and environmental consciousness. The product or service can be positioned as a premium offering for eco-conscious travelers who seek unique and sustainable travel experiences. Highlighting the eco-friendly aspects and the connection to nature will resonate well with the target audience.

Target Customers

The profile includes:

  • Eco-conscious travelers: Individuals who prioritize sustainability and are willing to invest in eco-friendly travel options.
  • Nature enthusiasts: People who enjoy outdoor activities such as hiking, camping, and exploring natural landscapes.
  • Adventure seekers: Travelers looking for unique and off-the-beaten-path experiences.
  • Millennials and Gen Z: Younger demographics who are more likely to value sustainability and unique travel experiences.

Illustrative examples:

  • A 30-year-old professional who takes annual eco-friendly vacations and prefers destinations with minimal environmental impact.
  • A 25-year-old social media influencer who shares their sustainable travel experiences with a large following.
  • A 35-year-old parent planning a family trip that educates their children about nature and conservation.

Potential Influencer Matches

  • Travel Influencers: Influencers who specialize in travel content and have a strong following among eco-conscious travelers. They can showcase the unique and sustainable aspects of the product or service.
  • Nature and Wildlife Photographers: Influencers who capture stunning images of natural landscapes and wildlife. Their content can highlight the beauty of the destinations and the importance of conservation.
  • Eco-friendly Lifestyle Bloggers: Influencers who focus on sustainable living and eco-friendly practices. They can emphasize the environmental benefits of the product or service.
  • Adventure and Outdoor Enthusiasts: Influencers who engage in outdoor activities and adventure sports. They can attract an audience interested in unique and adventurous travel experiences.

Content Creation Ideas

  • Sustainable Travel Guides: Create content that provides tips and guides for eco-friendly travel, including destination recommendations, sustainable accommodations, and eco-friendly travel practices.
  • Nature and Wildlife Spotlights: Feature content that highlights the natural beauty and wildlife of the destinations, emphasizing conservation efforts and the importance of preserving these areas.
  • Eco-friendly Travel Challenges: Launch a challenge where influencers and their followers participate in eco-friendly travel activities, such as reducing plastic use, supporting local conservation projects, or choosing sustainable transportation options.
  • Behind-the-Scenes Stories: Share behind-the-scenes content that shows the efforts taken to ensure the product or service is eco-friendly, including interviews with local communities, conservationists, and sustainable travel experts.
  • User-generated Content Campaigns: Encourage customers to share their own eco-friendly travel experiences using a branded hashtag, and feature the best content on the brand's social media channels.

By leveraging these content ideas and collaborating with the right influencers, the brand can effectively reach and engage its target audience, promoting its eco-friendly travel offerings in a compelling and authentic way.

Influencer Match Preview

Sample profiles based on AI-analyzed criteria. Refine your search or unlock top 50 tailored matches with full research and analysis.

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
Travel and eco-friendly influencers
Campaign Objectives
Looking for travel influencers who focus on eco-friendly practices and nature. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content that showcases beautiful travel destinations, sustainable travel tips, and eco-friendly practices.
Influencer Persona
Travel influencers who focus on eco-friendly practices and nature. Active on Instagram, YouTube, and TikTok.
Content Themes
#TravelInfluencers #EcoFriendlyTravel #NatureLovers
#1
Caroline Muller• Photographer | Sustainable Travel Writer
Caroline Muller• Photographer | Sustainable Travel Writer
@veggiewayfarer
Belgium
◇ Award Winning Travel Blog ◇ Sustainable Travel Content Creator | UGC ◇ Brussels based: @brusselsedit ✉ Hello@veggiewayfarer.com ↡ Travel Guides ↡
Followers
59.2K
Micro Influencer
Engagement Rate
0.8%
Last Post
1 week ago
85%Match Score
Fit for"Looking for travel influencers who focus on eco-friendly practices and nature. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content that showcases beautiful travel destinations, sustainable travel tips, and eco-friendly practices."
Caroline Muller focuses on sustainable travel and eco-friendly practices, aligning well with the brand's emphasis on eco-friendly travel. Her content showcases beautiful travel destinations and includes travel guides, which fits the brand's content ideas. As a micro influencer based in Belgium, she has a dedicated audience that appreciates sustainable travel, making her a good fit for the campaign.
#2
Purva Joshi | Travel | Treks
Purva Joshi | Travel | Treks
@purvajoshiii
India
Travel Filmmaker and Storyteller Sustainable Travel Trekking 🏔️ Drone Videography Email for Work/Collab: purva@create.wtf Travel to Zanskar w/ me👇
Followers
110.3K
Macro Influencer
Engagement Rate
0.9%
Last Post
7 days ago
85%Match Score
Fit for"Looking for travel influencers who focus on eco-friendly practices and nature. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content that showcases beautiful travel destinations, sustainable travel tips, and eco-friendly practices."
Travel filmmaker with a focus on sustainable travel and trekking, which aligns well with the brand's eco-friendly focus. They create engaging content that showcases beautiful travel destinations, making them a strong fit for the campaign. Overall, they meet the brand's requirements effectively.
#3
Eveline Haugaard | Slow Travel, Sustainability & Trains
Eveline Haugaard | Slow Travel, Sustainability & Trains
@therailvoyage
Sweden
🚞 scenic route to dreamy destinations Europe 🍋 bucketlist trains, itineraries & hidden gems 🤍 travel sustainably together ~ gbg, swe
Followers
20.0K
Micro Influencer
Engagement Rate
0.9%
Last Post
7 days ago
85%Match Score
Fit for"Looking for travel influencers who focus on eco-friendly practices and nature. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content that showcases beautiful travel destinations, sustainable travel tips, and eco-friendly practices."
This influencer focuses on sustainability and travel, which aligns well with the brand's eco-friendly focus. They create content that emphasizes sustainable travel practices, making them a strong fit for the campaign. Overall, they meet the brand's requirements effectively.
#4
Hey it’s Kay || Ethical & Sustainable Tourism
Hey it’s Kay || Ethical & Sustainable Tourism
@kaylessgo
Indonesia
🌿Bali 🫂 helping you work online & explore consciously 💌 kaydbarraza@gmail.com 🌎 it’s worth saving, let me show you how
Followers
11.4K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
80%Match Score
Fit for"Looking for travel influencers who focus on eco-friendly practices and nature. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content that showcases beautiful travel destinations, sustainable travel tips, and eco-friendly practices."
This influencer focuses on ethical and sustainable tourism, which aligns well with the brand's eco-friendly focus. They create content that encourages conscious exploration, making them a strong fit for the campaign. Overall, they meet the brand's requirements effectively.
#5
Sojourner, Train Travel Queen 🚂
Sojourner, Train Travel Queen 🚂
@thesojournies
United States
🌍 Remote social worker traveling via train, plane & solo 💌 contact@sojournies.com⁣⁣⁣⁣ ✈️ Founder: @blackgirloutofoffice⁣⁣⁣⁣⁣⁣ ⬇️ GUIDES & TIPS
Followers
91.9K
Micro Influencer
Engagement Rate
9999
Last Post
9999 days ago
65%Match Score
Fit for"Looking for travel influencers who focus on eco-friendly practices and nature. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content that showcases beautiful travel destinations, sustainable travel tips, and eco-friendly practices."
Travel influencer who focuses on train travel and shares tips, which aligns with the brand's eco-friendly travel focus. However, their content does not explicitly mention sustainability practices. They have a decent following and engagement, making them a moderate fit.
#6
LIVEKINDLY | Home of Sustainability
LIVEKINDLY | Home of Sustainability
@livekindly
United States
🌎 climate change news ♻️ sustainable living tips 🌱 plant-based recipes ✉️ sign up for our newsletter 👇
Followers
992.4K
Macro Influencer
Engagement Rate
9999
Last Post
9999 days ago
60%Match Score
Fit for"Looking for travel influencers who focus on eco-friendly practices and nature. Ideal influencers should be active on Instagram, YouTube, and TikTok, creating content that showcases beautiful travel destinations, sustainable travel tips, and eco-friendly practices."
Focuses on sustainability and eco-friendly living, which aligns well with the brand's requirements. However, it is more about climate change news than travel. This account is a moderate fit but lacks a strong travel focus.