Travel enthusiasts aged 18-35, located in Bhopal or MP, active on Instagram, creating engaging travel content.

Product Positioning

The focus is on travel influencers located in Bhopal or Madhya Pradesh (MP) on Instagram. The brand or service should be positioned as a go-to resource for travel enthusiasts interested in exploring the unique cultural, historical, and natural attractions of Bhopal and MP. Highlighting local experiences, hidden gems, and authentic travel stories can differentiate the brand in the market. Emphasizing sustainable and responsible travel practices could also appeal to a growing segment of eco-conscious travelers.

Target Customers

The ideal customer profile includes:

• Young Travelers: Individuals aged 18-35 who are adventurous and seek unique travel experiences.
• Cultural Enthusiasts: People interested in exploring the rich cultural heritage and history of Bhopal and MP.
• Eco-conscious Tourists: Travelers who prioritize sustainable and responsible tourism practices.
• Local Explorers: Residents of India who are looking to explore domestic travel destinations.

Potential Influencer Matches

• Local Travel Influencers: Influencers based in Bhopal or MP who have a strong local following and can provide authentic insights into the region.
• Eco-travel Influencers: Influencers who focus on sustainable travel and can promote eco-friendly tourism practices in the region.
• Cultural Influencers: Influencers who specialize in cultural and historical content, appealing to audiences interested in the heritage of Bhopal and MP.

These influencers can effectively reach the target customers by sharing personal travel experiences, tips, and recommendations that resonate with their audience.

Content Creation Ideas

• Local Experience Vlogs: Videos showcasing day trips, local cuisine, and cultural events in Bhopal and MP.
• Hidden Gems Series: A series of posts or stories highlighting lesser-known attractions and experiences in the region.
• Sustainable Travel Tips: Content focused on eco-friendly travel practices and how to explore Bhopal and MP responsibly.
• Cultural Heritage Features: Posts or videos exploring the history, architecture, and traditions of the region.

These content ideas can engage the audience by providing valuable insights and inspiring them to explore Bhopal and MP.