Gender: Any; Age Range: 18-35; Location: Not specified; Occupation/Niche: Game enthusiasts, trivia experts; Other Key Characteristics: Engaging content creators on social media.

Product Positioning

To effectively position a trivia game in the market, it is essential to highlight its unique features and benefits. This could include aspects such as engaging gameplay, educational value, and social interaction. Emphasizing the fun and competitive nature of trivia games can attract a broad audience, including families, friends, and trivia enthusiasts. For new products, consider leveraging trends in gamification and online social experiences, positioning the trivia game as a way to connect with others while learning new facts.

Target Customers

The ideal customer profile for a trivia game includes:

• Families: Parents looking for engaging activities to enjoy with their children.
• Young Adults: College students and young professionals who enjoy socializing and competitive games.
• Trivia Enthusiasts: Individuals who participate in pub quizzes or trivia nights and seek new ways to challenge their knowledge.
• Educational Institutions: Teachers and educators looking for interactive tools to enhance learning in classrooms.

Potential Influencer Matches

To promote the trivia game effectively, consider collaborating with the following types of influencers:

• Gaming Influencers: These influencers can showcase gameplay, highlighting the fun and competitive aspects of the trivia game to their followers who are likely to be interested in gaming.

• Educational Influencers: Educators or content creators focused on learning can emphasize the educational benefits of the trivia game, appealing to parents and schools.

• Lifestyle Influencers: Influencers who focus on family activities or social gatherings can demonstrate how the trivia game fits into family game nights or social events, reaching a broader audience.

• Niche Trivia Influencers: Collaborating with influencers who specialize in trivia content can directly target trivia enthusiasts, creating a community around the game.

Content Creation Ideas

To generate buzz and engagement, consider the following content topics and ideas:

• Trivia Challenges: Create a series of social media challenges where followers answer trivia questions for a chance to win prizes or recognition.

• Behind-the-Scenes Content: Share the development process of the trivia game, including fun facts about the questions and themes.

• User-Generated Content: Encourage players to share their gameplay experiences, favorite questions, or trivia night setups, fostering community engagement.

• Themed Trivia Nights: Host virtual trivia nights with specific themes (e.g., pop culture, history) and invite influencers to participate, creating excitement and drawing in their audiences.

• Educational Series: Develop content that explains the educational value of trivia games, such as how they can enhance memory and learning, appealing to parents and educators.

These strategies can help create a strong presence for the trivia game in the market and engage the target audience effectively.