Gender: Any; Age Range: 18-35; Location: Not specified; Occupation/Niche: Gaming/Entertainment; Other Key Characteristics: Engaging personality, strong social media presence.

Product Positioning

To effectively position a trivia game in the market, it is essential to highlight its unique features and benefits. This could include aspects such as engaging gameplay, educational value, and social interaction. Emphasizing the fun and competitive nature of trivia games can attract a broad audience, including families, friends, and trivia enthusiasts.

For new products, consider leveraging trends in gamification and social media integration. Positioning the trivia game as a tool for social bonding or as a fun way to learn new facts can create a strong product/market fit. Fresh angles could include themed trivia nights, partnerships with popular culture franchises, or seasonal events that align with holidays or current events.

Target Customers

The ideal customer profile for a trivia game includes:

• Families: Parents looking for engaging activities to do with their children that are both fun and educational.

• Young Adults: College students and young professionals who enjoy socializing and participating in trivia nights at bars or cafes.

• Trivia Enthusiasts: Individuals who actively participate in trivia competitions and seek new challenges and platforms to test their knowledge.

• Educators: Teachers looking for interactive ways to engage students in learning through trivia.

Potential Influencer Matches

To effectively promote the trivia game, consider collaborating with the following types of influencers:

• Gaming Influencers: These influencers can showcase the trivia game through live streams or gameplay videos, reaching an audience that is already interested in games.

• Educational Influencers: Educators or content creators who focus on learning and development can highlight the educational aspects of the trivia game, appealing to parents and teachers.

• Lifestyle Influencers: Influencers who focus on social activities can promote trivia nights as a fun way to gather friends and family, reaching a broader audience interested in social experiences.

• Pop Culture Influencers: Collaborating with influencers who focus on current trends, movies, or TV shows can create themed trivia events that attract fans of those franchises.

Content Creation Ideas

To generate buzz and engagement around the trivia game, consider the following content topics and ideas:

• Trivia Challenges: Create weekly trivia challenges on social media where followers can participate and win prizes.

• Themed Trivia Nights: Host online or in-person trivia nights based on popular themes (e.g., movies, history, sports) and encourage influencers to promote these events.

• Behind-the-Scenes Content: Share the process of creating trivia questions or the development of the game, giving followers insight into the brand.

• User-Generated Content: Encourage players to share their trivia night experiences on social media, using a specific hashtag to create a community around the game.

• Educational Series: Develop a series of posts or videos that explain interesting facts related to trivia questions, enhancing the educational value of the game.

These strategies can help create a vibrant community around the trivia game, driving engagement and interest among potential customers.