Women aged 18-35, based in Turkey, active in beauty, health, and wellness niches, with over 40,000 subscribers.

Product Positioning

The brand or product related to beauty, health, and wellness can be positioned as a premium or accessible option depending on the target market. In the Turkish market, there is a growing interest in natural and organic products, as well as innovative beauty solutions. Positioning the product as a solution that combines traditional beauty wisdom with modern science could appeal to a broad audience. Highlighting unique ingredients, sustainability, or a holistic approach to beauty and wellness can differentiate the brand from competitors.

Target Customers

The ideal customer profile would likely include women aged 18-35 who are interested in beauty, health, and wellness. These customers are often active on social media platforms and are influenced by trends and recommendations from trusted sources. They may be looking for products that enhance their natural beauty, improve their health, or contribute to their overall well-being.

Examples of target customers:

• Young professionals seeking convenient and effective beauty solutions
• University students interested in affordable yet high-quality wellness products
• Health-conscious individuals looking for natural and organic beauty options

Potential Influencer Matches

To effectively reach the target customers, consider collaborating with the following types of influencers:

• Beauty Gurus: Influencers who specialize in makeup tutorials, skincare routines, and beauty product reviews. They can demonstrate the product's effectiveness and share personal testimonials.

• Health and Wellness Enthusiasts: Influencers who focus on fitness, nutrition, and holistic health. They can integrate the product into their lifestyle content, emphasizing its health benefits.

• Lifestyle Bloggers: Influencers who cover a range of topics, including fashion, travel, and personal development. They can showcase the product as part of their daily routine, appealing to a broader audience.

Ensure that the influencers have a following of more than 40,000 subscribers, as specified, and that they have a strong engagement rate with their audience.

Content Creation Ideas

• Tutorials and How-Tos: Create content that demonstrates how to use the product effectively, such as makeup tutorials or skincare routines.

• Before and After Transformations: Showcase the product's impact through before and after photos or videos, highlighting visible results.

• User-Generated Content: Encourage customers to share their experiences with the product on social media, using a branded hashtag to increase visibility.

• Collaborative Challenges: Partner with influencers to create challenges or campaigns that encourage audience participation, such as a 30-day wellness challenge.

• Behind-the-Scenes Content: Share insights into the product's development process, including sourcing of ingredients or manufacturing practices, to build trust and transparency with the audience.