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Brief

"Influencers based in UK for active lifestyle, sport, skincare "

Influencers based in UK for active lifestyle, sport, skincare

Research Insight & Analysis

Product Positioning

The user's query indicates a focus on active lifestyle, sport, and skincare products. These categories suggest a brand that promotes health, wellness, and self-care. The brand can be positioned as a premium or accessible option depending on the quality and pricing of the products. Emphasizing the benefits of an active lifestyle and the importance of skincare in maintaining a healthy appearance can resonate well with the target audience.

Target Customers

The ideal customer profile for this brand would likely include:

  • Active Individuals: People who engage in regular physical activities such as running, gym workouts, yoga, or sports.
  • Health Enthusiasts: Individuals who prioritize their health and wellness, including those who follow fitness trends and healthy diets.
  • Skincare Aficionados: Consumers who are interested in skincare routines and products that help maintain or improve their skin health.
  • Age Range: Primarily targeting young adults to middle-aged individuals (18-45 years old).
  • Gender: Both men and women, as skincare and active lifestyle products can appeal to all genders.

Illustrative examples:

  • A 25-year-old woman who enjoys yoga and follows a strict skincare routine.
  • A 30-year-old man who is an avid runner and looks for skincare products to protect his skin from environmental damage.
  • A 40-year-old woman who participates in fitness classes and is interested in anti-aging skincare products.

Potential Influencer Matches

Fitness Influencers

  • Micro-Influencers (10k-50k followers): These influencers often have a highly engaged audience and can provide authentic reviews and recommendations.
  • Macro-Influencers (100k-1M followers): They can reach a larger audience and create a significant impact with their endorsements.

Skincare Influencers

  • Dermatologists or Skincare Experts: Professionals who can provide credible and trustworthy advice on skincare products.
  • Beauty Bloggers/Vloggers: Influencers who focus on beauty and skincare routines, product reviews, and tutorials.

Lifestyle Influencers

  • Active Lifestyle Bloggers: Influencers who promote a balanced lifestyle, including fitness, wellness, and self-care.
  • Health and Wellness Coaches: Individuals who provide tips and advice on maintaining a healthy lifestyle, including skincare and fitness.

Content Creation Ideas

General Ideas

  • Product Reviews: Influencers can share their honest opinions and experiences with the products.
  • Tutorials: Step-by-step guides on how to use the skincare products or incorporate them into a daily routine.
  • Fitness Routines: Influencers can showcase their workout routines and highlight how the products support their active lifestyle.

Creative Ideas

  • Challenges: Create a fitness or skincare challenge that influencers can participate in and encourage their followers to join.
  • Before and After: Influencers can document their skin's progress over time using the skincare products.
  • Collaborative Content: Partner with multiple influencers to create a series of content, such as a week-long fitness and skincare regimen.

By leveraging these influencers and content ideas, the brand can effectively reach and engage its target audience, promoting an active lifestyle and the importance of skincare.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
UK active lifestyle, sport, skincare influencers
Campaign Objectives
Looking for UK-based influencers who focus on active lifestyle, sports, and skincare. Ideal influencers should create content related to fitness routines, sports activities, and skincare tips. The target audience includes individuals interested in maintaining an active lifestyle and skincare routines.
Influencer Persona
Influencers who are fitness enthusiasts, athletes, or skincare experts based in the UK. They should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to active lifestyle and skincare.
Content Themes
#UKFitness #ActiveLifestyle #SkincareRoutine
#1
Caden Cottier
Caden Cottier
@cadencottier
GB
20✝️ Vanquish “Caden” Overdrive “Caden”
Followers
60.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers who focus on active lifestyle, sports, and skincare. Ideal influencers should create content related to fitness routines, sports activities, and skincare tips. The target audience includes individuals interested in maintaining an active lifestyle and skincare routines."
This influencer focuses on fitness and is based in the UK, making them a good fit for the brand's campaign.
#2
JUST MICHELLE
JUST MICHELLE
@UCw_GDJ-zAd838YDowOzQn2A
GB
Hey guys❤️ WELCOME TO MY CHANNEL✨ I post skincare and lifestyle video's. If this sounds like something you're interested in then please make sure you subscribe to keep up with my content :) I post weekly :) Thank you x #skincare #makeup #fitness #haircare Management: michelle@253agency.com
Followers
153.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers who focus on active lifestyle, sports, and skincare. Ideal influencers should create content related to fitness routines, sports activities, and skincare tips. The target audience includes individuals interested in maintaining an active lifestyle and skincare routines."
This influencer focuses on skincare and lifestyle, which aligns with the brand's requirements. They are based in the UK and have a strong presence on social media.
#3
April Laugh
April Laugh
@april_laugh
GB
NASM PT & Nutritionist | Weight Loss Coach Free Ebook |Lose Your Belly Fat NOW⬇️
Followers
39.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers who focus on active lifestyle, sports, and skincare. Ideal influencers should create content related to fitness routines, sports activities, and skincare tips. The target audience includes individuals interested in maintaining an active lifestyle and skincare routines."
This influencer focuses on fitness and weight loss and is based in the UK, making them a good fit for the brand's campaign.
#4
Sam
Sam
@samwilliamsfit
GB
VQ Athlete - code SAM Myprotein Athlete - code SAM Samwilliamsfit@gmail.com
Followers
325.7K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers who focus on active lifestyle, sports, and skincare. Ideal influencers should create content related to fitness routines, sports activities, and skincare tips. The target audience includes individuals interested in maintaining an active lifestyle and skincare routines."
This influencer is a fitness enthusiast based in the UK and creates content related to fitness, making them a good fit for the brand's campaign.
#5
Brynley Joyner
Brynley Joyner
@UCwf1EqcZDlXCypkTovI9Mjg
health, fitness, travel, lifestyle, wellness, etc. 🤍 IG: @brynley.joyner partnerships: brynleyjoyner@thesociablesociety.com
Followers
542.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for UK-based influencers who focus on active lifestyle, sports, and skincare. Ideal influencers should create content related to fitness routines, sports activities, and skincare tips. The target audience includes individuals interested in maintaining an active lifestyle and skincare routines."
This influencer covers health, fitness, and lifestyle, making them a strong candidate for the brand's campaign. However, their location is not specified.
#6
Caitlin Eager
Caitlin Eager
@fitnessbycaits
United Kingdom
21 • UK 🤍Here to inspire more girls to lift heavy and level up 🦋Perserva CODE 10% off: FITNESSBYCAITS Coached by @mattykebble__
Followers
7.2K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for UK-based influencers who focus on active lifestyle, sports, and skincare. Ideal influencers should create content related to fitness routines, sports activities, and skincare tips. The target audience includes individuals interested in maintaining an active lifestyle and skincare routines."
This influencer focuses on fitness and is based in the UK, making them a good fit for the brand's campaign.