Influencers who are fitness enthusiasts, athletes, or skincare experts based in the UK. They should have a strong presence on social media platforms like Instagram, TikTok, or YouTube and create engaging content related to active lifestyle and skincare.

Product Positioning

The user's query indicates a focus on active lifestyle, sport, and skincare products. These categories suggest a brand that promotes health, wellness, and self-care. The brand can be positioned as a premium or accessible option depending on the quality and pricing of the products. Emphasizing the benefits of an active lifestyle and the importance of skincare in maintaining a healthy appearance can resonate well with the target audience.

Target Customers

The ideal customer profile for this brand would likely include:

• Active Individuals: People who engage in regular physical activities such as running, gym workouts, yoga, or sports.
• Health Enthusiasts: Individuals who prioritize their health and wellness, including those who follow fitness trends and healthy diets.
• Skincare Aficionados: Consumers who are interested in skincare routines and products that help maintain or improve their skin health.
• Age Range: Primarily targeting young adults to middle-aged individuals (18-45 years old).
• Gender: Both men and women, as skincare and active lifestyle products can appeal to all genders.

Illustrative examples:

• A 25-year-old woman who enjoys yoga and follows a strict skincare routine.
• A 30-year-old man who is an avid runner and looks for skincare products to protect his skin from environmental damage.
• A 40-year-old woman who participates in fitness classes and is interested in anti-aging skincare products.

Potential Influencer Matches

Fitness Influencers

• Micro-Influencers (10k-50k followers): These influencers often have a highly engaged audience and can provide authentic reviews and recommendations.
• Macro-Influencers (100k-1M followers): They can reach a larger audience and create a significant impact with their endorsements.

Skincare Influencers

• Dermatologists or Skincare Experts: Professionals who can provide credible and trustworthy advice on skincare products.
• Beauty Bloggers/Vloggers: Influencers who focus on beauty and skincare routines, product reviews, and tutorials.

Lifestyle Influencers

• Active Lifestyle Bloggers: Influencers who promote a balanced lifestyle, including fitness, wellness, and self-care.
• Health and Wellness Coaches: Individuals who provide tips and advice on maintaining a healthy lifestyle, including skincare and fitness.

Content Creation Ideas

General Ideas

• Product Reviews: Influencers can share their honest opinions and experiences with the products.
• Tutorials: Step-by-step guides on how to use the skincare products or incorporate them into a daily routine.
• Fitness Routines: Influencers can showcase their workout routines and highlight how the products support their active lifestyle.

Creative Ideas

• Challenges: Create a fitness or skincare challenge that influencers can participate in and encourage their followers to join.
• Before and After: Influencers can document their skin's progress over time using the skincare products.
• Collaborative Content: Partner with multiple influencers to create a series of content, such as a week-long fitness and skincare regimen.

By leveraging these influencers and content ideas, the brand can effectively reach and engage its target audience, promoting an active lifestyle and the importance of skincare.