UK-based influencers who focus on black culture or community, create content around beverages or lifestyle, and are active on Instagram, TikTok, and YouTube.

Product Positioning

The product in question is a "UK-based, black-oriented Malta drink" that is described as "refreshing." Malta drinks are non-alcoholic beverages made from barley, hops, and water, often enjoyed for their rich, malty flavor. Given the description, this product can be positioned as a culturally significant, refreshing beverage that caters to the black community in the UK. The emphasis on it being "refreshing" suggests it can be marketed as a thirst-quenching, enjoyable drink suitable for various occasions.

Target Customers

The ideal customer profile for this product would include:

• Demographics: Primarily black individuals residing in the UK, likely aged between 18-45.
• Psychographics: Customers who value cultural heritage and enjoy traditional beverages. They may also be health-conscious individuals looking for non-alcoholic drink options.
• Behavioral: People who enjoy social gatherings, cultural events, and family-oriented activities where such a drink could be shared and enjoyed.

Illustrative Examples

1. Young Professionals: Black professionals in their 20s and 30s who are looking for a refreshing drink to enjoy after work or during social events.
2. Families: Black families who want to introduce their children to traditional beverages in a non-alcoholic format.
3. Health Enthusiasts: Individuals who prefer non-alcoholic drinks and are looking for healthier, culturally significant alternatives.

Potential Influencer Matches

Types of Influencers

1. Cultural Influencers: Influencers who focus on black culture, heritage, and traditions. They can highlight the cultural significance of the Malta drink.
2. Food and Beverage Influencers: Those who review and promote unique beverages and foods, especially those with a cultural twist.
3. Lifestyle Influencers: Influencers who share their daily lives, including what they eat and drink, and can incorporate the Malta drink into their routines.
4. Health and Wellness Influencers: Influencers who promote non-alcoholic beverages and healthy lifestyle choices.

How Each Type Reaches Target Customers

• Cultural Influencers: They can create content that resonates with the black community, emphasizing the drink's cultural roots and significance.
• Food and Beverage Influencers: They can provide detailed reviews and tasting sessions, appealing to food enthusiasts and those looking for new drink experiences.
• Lifestyle Influencers: By integrating the drink into their daily lives, they can show how it fits into various social settings and personal routines.
• Health and Wellness Influencers: They can highlight the health benefits of choosing a non-alcoholic, refreshing beverage, appealing to health-conscious consumers.

Content Creation Ideas

General Ideas

1. Cultural Heritage Stories: Videos or posts about the history and cultural significance of Malta drinks within the black community.
2. Taste Tests and Reviews: Influencers can share their first impressions and detailed reviews of the drink.
3. Social Event Features: Showcasing the drink at social gatherings, family events, or cultural festivals.

Creative Ideas

1. Recipe Integration: Creating unique recipes that incorporate the Malta drink, such as mocktails or desserts.
2. Cultural Challenges: Starting a social media challenge where people share their favorite ways to enjoy the Malta drink.
3. Behind-the-Scenes: Content that shows the production process of the drink, emphasizing quality and tradition.

By leveraging these strategies, the Malta drink can effectively reach its target audience and establish a strong market presence.