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Brief

"Females based in the UK that are interested in beauty, wellbeing and the environment "

Females based in the UK that are interested in beauty, wellbeing and the environment

Research Insight & Analysis

Product Positioning

The user's query suggests a focus on beauty, wellbeing, and environmental sustainability. This indicates a product or service that likely emphasizes natural ingredients, eco-friendly packaging, and a holistic approach to personal care. In the existing market, this product can be positioned as a premium, conscious choice for consumers who are not only interested in enhancing their beauty and wellbeing but also in making environmentally responsible decisions.

Target Customers

The ideal customer profile for this product would be:

  • Demographic: Females, primarily aged 18-35, based in the UK.
  • Psychographic: Individuals who are health-conscious, environmentally aware, and interested in sustainable living. They likely follow trends in natural beauty and wellness and prefer products that align with their values.
  • Behavioral: These customers are active on social media, particularly platforms like Instagram and YouTube, where they follow beauty and wellness influencers. They are likely to engage with content that provides tips on natural beauty routines, sustainable living, and holistic wellbeing.

Illustrative Examples

  1. Young Professionals: Women in their mid-20s to early 30s who are balancing their careers and personal lives, and are looking for convenient yet effective beauty and wellness solutions.
  2. Eco-conscious Students: University students who are passionate about environmental issues and prefer products that are both affordable and sustainable.
  3. Health Enthusiasts: Women who are into fitness, yoga, and overall wellbeing, and are interested in products that support a healthy lifestyle.

Potential Influencer Matches

Beauty Influencers

  • Micro-Influencers (10k-50k followers): These influencers have a close-knit community and high engagement rates. They can provide authentic reviews and tutorials on how to use the product.
  • Macro-Influencers (100k-500k followers): They have a broader reach and can create buzz around the product launch through sponsored posts, giveaways, and collaborations.

Wellbeing Influencers

  • Fitness and Yoga Instructors: Influencers who focus on holistic health and wellness can integrate the product into their routines and share the benefits with their followers.
  • Mental Health Advocates: Influencers who promote mental wellbeing can highlight the product's role in self-care and stress relief.

Environmental Influencers

  • Sustainability Advocates: Influencers who focus on eco-friendly living can emphasize the product's environmental benefits, such as sustainable packaging and natural ingredients.
  • Zero-Waste Bloggers: These influencers can showcase how the product fits into a zero-waste lifestyle, appealing to followers who are committed to reducing their environmental footprint.

Content Creation Ideas

General Ideas

  • Product Tutorials: Step-by-step guides on how to use the product, highlighting its benefits and unique features.
  • Before and After: Visual content showing the results of using the product over a period of time.
  • User Testimonials: Sharing real-life experiences and reviews from satisfied customers.

Creative Ideas

  • Eco-Challenge: Collaborate with influencers to create a challenge that encourages followers to adopt more sustainable beauty and wellness practices, using the product as a key component.
  • Behind-the-Scenes: Share the story behind the product, including the sourcing of natural ingredients and the sustainable manufacturing process.
  • Wellness Routines: Influencers can create content around their daily or weekly wellness routines, incorporating the product and explaining how it contributes to their overall wellbeing.

By leveraging these strategies, the brand can effectively reach and engage its target audience, positioning itself as a leader in the beauty, wellbeing, and environmental sustainability space.

Curated Influencer List
#1
Nicole Whittle
Nicole Whittle
@UCZb0U_wAupJZ_jND3Y-MBQw
GB
Hi, I'm Nicole! I'm a dedicated vegan lifestyle creator, sharing my journey through food, travel, and conscious living. I'm best known for my "What I Eat in a Week" vlogs, where I share easy and realistic vegan recipes. Occasionally, you'll also find travel videos and beauty reviews, because being vegan isn't just a dietโ€”it's a lifestyle! Find me across the internet @veganbeautygirl
Followers
15.4K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for female influencers based in the UK who are passionate about beauty, wellbeing, and the environment. Ideal influencers should create content that aligns with these interests."
This influencer is based in the UK and focuses on vegan lifestyle, food, and beauty. They align well with the brand's focus on beauty, wellbeing, and the environment.
#2
LunaRoots Magick | natural cosmetics
LunaRoots Magick | natural cosmetics
@lunarootsmagick
United Kingdom
Beauty Potions for Enchanted Beingsโœจ tag #mylunaroots to be featured Restocked regularly โ€ข shop now ๐Ÿ‘‡
Followers
161.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

75%Match Score
Fit for"Looking for female influencers based in the UK who are passionate about beauty, wellbeing, and the environment. Ideal influencers should create content that aligns with these interests."
This influencer is based in the UK and focuses on natural skincare and beauty. They align well with the brand's focus on beauty and the environment but lack a strong emphasis on wellbeing.
#3
Sasha
Sasha
@sashinspires
GB
๐’ซ๐“ˆ๐’ถ๐“๐“‚ ๐Ÿฆ๐Ÿจ:๐Ÿงโ™กโ€  a lover of all things beauty. sasha@thebloggeragent.co.uk
Followers
97.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

70%Match Score
Fit for"Looking for female influencers based in the UK who are passionate about beauty, wellbeing, and the environment. Ideal influencers should create content that aligns with these interests."
This influencer is based in the UK and focuses on beauty, which aligns well with the brand's focus. However, they lack a strong emphasis on wellbeing and the environment.
#4
Sam | Sustainable Living
Sam | Sustainable Living
@sambentley
United Kingdom
โ˜ผ I make videos about good news for our planet you may not have heard about โง‡ sam@sambentley.co.uk โ†“ Watch new YouTube video โ™ก vegan โŒ‚ birmingham
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

65%Match Score
Fit for"Looking for female influencers based in the UK who are passionate about beauty, wellbeing, and the environment. Ideal influencers should create content that aligns with these interests."
This influencer is based in the UK and focuses on good news for the planet, sustainability, and veganism. They align well with the brand's focus on the environment but lack a strong emphasis on beauty and wellbeing.
#5
Sustainably Rosalie
Sustainably Rosalie
@sustainably_rosalie
US
Support humans, shop ethical and sustainable ๐ŸŒž O'ahu
Followers
24.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for female influencers based in the UK who are passionate about beauty, wellbeing, and the environment. Ideal influencers should create content that aligns with these interests."
This influencer focuses on ethical and sustainable living, which aligns well with the brand's emphasis on the environment. However, there is no clear indication of a focus on beauty or wellbeing.
#6
Amelia
Amelia
@amelia_isabelle_x
24 | ๐Ÿ‡ฌ๐Ÿ‡ง | Meadow goer ๐ŸŒพ | Wannab Model ๐Ÿ“ท | Nature lover ๐ŸŒฟ | Artist | Role Player ๐Ÿ’โ€โ™€๏ธ โฌ‡๏ธSee my links here๐Ÿ’•๐Ÿค–๐Ÿ–ผ๏ธ๐ŸŽจ
Followers
6.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for female influencers based in the UK who are passionate about beauty, wellbeing, and the environment. Ideal influencers should create content that aligns with these interests."
This influencer is based in the UK and has a focus on nature and art, which aligns with the brand's focus on the environment. However, there is no clear emphasis on beauty or wellbeing.