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Brief

"Skin care influencers based in the UK, active on Tiktok and Instagram"

Skin care influencers based in the UK, active on Tiktok and Instagram

Research Insight & Analysis

Product Positioning

The query is focused on skincare products, which are a significant segment of the beauty and personal care market. To position the brand effectively, it is essential to highlight unique selling points such as natural ingredients, dermatologically tested formulas, cruelty-free certifications, or specific benefits like anti-aging, hydration, or acne treatment. Emphasizing these features can help differentiate the brand in a competitive market.

Target Customers

The ideal customer profile for skincare products typically includes individuals who are conscious about their skin health and appearance. They are likely to be:

  • Age Group: Primarily between 18-35 years old
  • Gender: Predominantly female, but also inclusive of males interested in skincare
  • Location: Based in the UK
  • Interests: Beauty, wellness, self-care, and health
  • Behavior: Active on social media platforms like TikTok and Instagram, follows beauty trends, and engages with influencer content

Illustrative Examples

  1. Young Professionals: Women in their mid-20s who are looking for effective skincare solutions to maintain a youthful appearance.
  2. Teenagers: Both males and females dealing with acne and looking for reliable skincare products.
  3. Beauty Enthusiasts: Individuals who are passionate about trying new skincare products and sharing their experiences on social media.

Potential Influencer Matches

Types of Influencers

  1. Beauty Gurus: Influencers who specialize in beauty and skincare, providing reviews, tutorials, and skincare routines. They have a dedicated following that trusts their recommendations.
  2. Lifestyle Influencers: These influencers share various aspects of their daily lives, including skincare routines. They can provide a more relatable and holistic approach to skincare.
  3. Dermatologists and Skincare Experts: Professionals who offer credible and science-backed advice on skincare. Their endorsements can add a layer of trust and authority to the brand.

Enriching User's Requirements

  • Platform Activity: Focus on influencers who are active on both TikTok and Instagram to maximize reach and engagement.
  • Location: Ensure the influencers are based in the UK to align with the target market.
  • Engagement Rate: Look for influencers with high engagement rates to ensure that their followers are actively interacting with their content.

Content Creation Ideas

General Ideas

  1. Product Reviews: Influencers can provide honest reviews of the skincare products, highlighting their benefits and any noticeable results.
  2. Skincare Routines: Collaborate with influencers to create content around their daily or nightly skincare routines, featuring the brand's products.
  3. Before and After: Showcasing the effectiveness of the products through before and after comparisons.

Creative Ideas

  1. Challenges and Trends: Participate in popular TikTok challenges or create a unique challenge related to skincare, encouraging users to share their experiences.
  2. User-Generated Content: Encourage followers to share their own skincare journeys using the brand's products, creating a sense of community and authenticity.
  3. Educational Content: Partner with dermatologists or skincare experts to create informative content about skin health, common issues, and how the brand's products can help.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, impactful content that resonates with potential customers.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
UK-based skin care influencers
Campaign Objectives
Looking for UK-based skin care influencers active on TikTok and Instagram. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products.
Influencer Persona
Influencers who specialize in skin care, based in the UK, and active on TikTok and Instagram. They should have a strong following and engagement in the skin care community.
Content Themes
#UKSkincare #SkincareRoutine #TikTokSkincare
#1
Beauty Glow Girl
Beauty Glow Girl
@beautyglowgirl
GB
UK Beauty Affordable/Easy Makeup, Skin & Haircare Collabs: Kirsten@hypedmgt.co
Followers
171.6K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

60%Match Score
Fit for"Looking for UK-based skin care influencers active on TikTok and Instagram. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This influencer is based in the UK and focuses on affordable makeup, skin, and haircare, which aligns with the brand's niche. However, they are primarily active on YouTube, not TikTok and Instagram.
#2
Avi UK Diaries
Avi UK Diaries
@UCoXUvFj6f_MWpGp0vJVPgvw
GB
Welcome to Avi UK Diaries, your ultimate source for all things lifestyle, fashion, makeup, and skincare! Based in the UK, I'm here to share with you my personal experiences and expertise when it comes to beauty and style. Join me as I take you on a journey through the latest beauty trends, from makeup tutorials to skincare routines, helping you achieve your dream look. I'll also be sharing with you my daily life in the UK, including shopping hauls, vlogs, and insights into the latest fashion trends. But that's not all! I'll also be giving you a sneak peek into my personal life, sharing with you my favourite spots in the UK, my adventures, and my tips on how to live your best life. So, whether you're looking for inspiration for your next makeup look, tips on how to achieve healthy, glowing skin, or just some ideas for how to live your best life, Avi UK Diaries has got you covered. Subscribe to my channel and join me on this exciting journey!
Followers
2.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for UK-based skin care influencers active on TikTok and Instagram. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This influencer is based in the UK and focuses on lifestyle, fashion, makeup, and skincare, which aligns with the brand's niche. However, they are primarily active on YouTube, not TikTok and Instagram.
#3
Abigail Alice ✨
Abigail Alice ✨
@abis_skincare
GB
unfiltered esthetician 🫶🏼 ✨ skin + makeup ✨ abisskincare95@gmail.com
Followers
73.3K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

55%Match Score
Fit for"Looking for UK-based skin care influencers active on TikTok and Instagram. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This influencer is based in the UK and focuses on skincare and makeup, which aligns with the brand's niche. However, they are primarily active on YouTube, not TikTok and Instagram.
#4
James Welsh
James Welsh
@UCPP291gN79qI1QZY1znOscg
GB
Helloooooo everybody! My names James Welsh, former stylist and Skincare ENTHUSIAST. On my channel, I like to take a deeper dive into what we use on our skin. Discussing a range of topics from the ingredients in our skin and hair products, to the outlandish claims brands make. Busting myths and testing skincare As an Editorial and Advertising graduate, I also like to dive into the world of digital retouching and photo manipulation in cosmetics and influencer advertising, to see how brands lie to sell their products. Exposing filters, blurred skin and other misleading techniques influencers use....like facetune! So please subscribe if you like hair, skincare and some fashion content! And feel free to ask any questions! The email below is for business enquiries only and are answered on behalf of myself.
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for UK-based skin care influencers active on TikTok and Instagram. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This influencer is based in the UK and focuses on skincare, but is primarily active on YouTube rather than TikTok and Instagram, which does not fully meet the brand's requirements.
#5
Skincare By Sare
Skincare By Sare
@skincarebysaree
GB
Check out my website to help with your skincare routine M!
Followers
169.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for UK-based skin care influencers active on TikTok and Instagram. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This UK-based influencer focuses on skincare and has a moderate following. However, they are only active on YouTube, not TikTok or Instagram.
#6
JUST MICHELLE
JUST MICHELLE
@UCw_GDJ-zAd838YDowOzQn2A
GB
Hey guys❤️ WELCOME TO MY CHANNEL✨ I post skincare and lifestyle video's. If this sounds like something you're interested in then please make sure you subscribe to keep up with my content :) I post weekly :) Thank you x #skincare #makeup #fitness #haircare Management: michelle@253agency.com
Followers
153.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

50%Match Score
Fit for"Looking for UK-based skin care influencers active on TikTok and Instagram. Ideal influencers should have a strong presence in the skin care niche and be able to create engaging content related to skin care products."
This influencer is based in the UK and focuses on skincare, but is primarily active on YouTube rather than TikTok and Instagram, which does not fully meet the brand's requirements.