Influencers who specialize in skin care, based in the UK, and active on TikTok and Instagram. They should have a strong following and engagement in the skin care community.

Product Positioning

The query is focused on skincare products, which are a significant segment of the beauty and personal care market. To position the brand effectively, it is essential to highlight unique selling points such as natural ingredients, dermatologically tested formulas, cruelty-free certifications, or specific benefits like anti-aging, hydration, or acne treatment. Emphasizing these features can help differentiate the brand in a competitive market.

Target Customers

The ideal customer profile for skincare products typically includes individuals who are conscious about their skin health and appearance. They are likely to be:

• Age Group: Primarily between 18-35 years old
• Gender: Predominantly female, but also inclusive of males interested in skincare
• Location: Based in the UK
• Interests: Beauty, wellness, self-care, and health
• Behavior: Active on social media platforms like TikTok and Instagram, follows beauty trends, and engages with influencer content

Illustrative Examples

1. Young Professionals: Women in their mid-20s who are looking for effective skincare solutions to maintain a youthful appearance.
2. Teenagers: Both males and females dealing with acne and looking for reliable skincare products.
3. Beauty Enthusiasts: Individuals who are passionate about trying new skincare products and sharing their experiences on social media.

Potential Influencer Matches

Types of Influencers

1. Beauty Gurus: Influencers who specialize in beauty and skincare, providing reviews, tutorials, and skincare routines. They have a dedicated following that trusts their recommendations.
2. Lifestyle Influencers: These influencers share various aspects of their daily lives, including skincare routines. They can provide a more relatable and holistic approach to skincare.
3. Dermatologists and Skincare Experts: Professionals who offer credible and science-backed advice on skincare. Their endorsements can add a layer of trust and authority to the brand.

Enriching User's Requirements

• Platform Activity: Focus on influencers who are active on both TikTok and Instagram to maximize reach and engagement.
• Location: Ensure the influencers are based in the UK to align with the target market.
• Engagement Rate: Look for influencers with high engagement rates to ensure that their followers are actively interacting with their content.

Content Creation Ideas

General Ideas

1. Product Reviews: Influencers can provide honest reviews of the skincare products, highlighting their benefits and any noticeable results.
2. Skincare Routines: Collaborate with influencers to create content around their daily or nightly skincare routines, featuring the brand's products.
3. Before and After: Showcasing the effectiveness of the products through before and after comparisons.

Creative Ideas

1. Challenges and Trends: Participate in popular TikTok challenges or create a unique challenge related to skincare, encouraging users to share their experiences.
2. User-Generated Content: Encourage followers to share their own skincare journeys using the brand's products, creating a sense of community and authenticity.
3. Educational Content: Partner with dermatologists or skincare experts to create informative content about skin health, common issues, and how the brand's products can help.

By leveraging these strategies, the brand can effectively reach its target audience and create engaging, impactful content that resonates with potential customers.