Micro-influencers based in the UK, focusing on fashion, lifestyle, and eco-friendly topics. They should have high engagement rates and an interest in promoting sustainable and culturally aware products.

Product Positioning

The jewellery brand focuses on sustainability and awareness of environmental and cultural topics. This positions the brand within the eco-friendly and ethical fashion market, which is growing as consumers become more conscious of their environmental impact. The brand can leverage its commitment to sustainability and cultural awareness to differentiate itself from competitors. Emphasizing the use of eco-friendly materials, ethical sourcing, and support for cultural initiatives can attract a niche but loyal customer base.

Target Customers

The ideal customer profile for this jewellery brand includes:

• Eco-conscious Consumers: Individuals who prioritize sustainability and are willing to invest in products that align with their values.
• Fashion Enthusiasts: People who follow fashion trends but prefer unique, ethically-made pieces.
• Cultural Advocates: Customers who appreciate and support cultural awareness and diversity.
• Young Professionals: Millennials and Gen Z who are active on social media and are influenced by trends and ethical considerations.

Illustrative examples:

• A 28-year-old female professional working in a creative industry, who follows sustainable fashion blogs and is active on Instagram.
• A 22-year-old university student who is passionate about environmental issues and frequently shares eco-friendly lifestyle tips on social media.

Potential Influencer Matches

Micro-Influencers

Micro-influencers with high engagement rates are ideal for this campaign. They often have a more dedicated and interactive follower base. Here are some types of influencers that would be suitable:

• Fashion Bloggers: Influencers who focus on fashion and style, particularly those who highlight sustainable and ethical brands.
• Lifestyle Influencers: Content creators who share their daily lives, including eco-friendly living tips and sustainable fashion choices.
• Eco-Friendly Advocates: Influencers who are known for promoting environmental awareness and sustainable living.

Specific Requirements

• Location: Based in the UK
• Engagement: High engagement rates
• Content Focus: Fashion, lifestyle, eco-friendly pieces

Content Creation Ideas

General Ideas

• Sustainable Fashion Hauls: Influencers can showcase a collection of the brand's jewellery, explaining the sustainable practices behind each piece.
• Behind-the-Scenes: Content that highlights the production process, ethical sourcing, and cultural stories behind the jewellery.
• Styling Tips: How to incorporate the brand's jewellery into everyday outfits, focusing on versatility and sustainability.

Creative Ideas

• Eco-Challenges: Influencers can create challenges for their followers, such as a week of wearing only sustainable jewellery, and share their experiences.
• Cultural Stories: Collaborate with influencers to share stories about the cultural significance of certain pieces, creating a deeper connection with the audience.
• Interactive Q&A: Live sessions where influencers answer questions about sustainable fashion and the brand's commitment to environmental and cultural issues.

By leveraging these strategies, the jewellery brand can effectively reach and engage its target audience, building a strong and loyal customer base.