Yoga influencers based in the United Kingdom with a follower count of 10,000 and above. They should be actively engaged in the yoga community and regularly post content related to yoga practices, tips, and inspiration.

Product Positioning

The user's query does not specify a particular product or service, but it does indicate an interest in yoga. Therefore, we can infer that the product or service is likely related to yoga, such as yoga apparel, yoga mats, yoga accessories, online yoga classes, or wellness products.

In the existing market, yoga products and services are positioned as tools for enhancing physical health, mental well-being, and overall lifestyle. The brand can be positioned as a premium, eco-friendly, and community-focused option that promotes a holistic approach to wellness.

Target Customers

The ideal customer profile for yoga-related products or services typically includes:

• Demographics: Adults aged 18-45, predominantly female, but also including males who are health-conscious.
• Psychographics: Individuals who are interested in fitness, wellness, mindfulness, and a balanced lifestyle. They are likely to be environmentally conscious and prefer sustainable products.
• Behavioral: Customers who regularly practice yoga, attend yoga classes, or follow yoga influencers on social media. They are likely to engage with content related to health, fitness, and wellness.

Illustrative examples:

1. Sarah, 28: A marketing professional