Chefs, home cooks, and recipe creators based in the UK who are active on social media platforms like Instagram, TikTok, and YouTube.

Product Positioning

The user's query focuses on finding influencers in the UK within the cooking niche, such as chefs, home cooks, and those who share cooking recipes. This suggests that the product or service being promoted is likely related to food, cooking, or kitchenware. The brand can be positioned as a go-to resource for culinary enthusiasts, offering high-quality products, innovative cooking techniques, or unique recipes. Emphasizing authenticity, expertise, and a passion for cooking will resonate well with the target audience.

Target Customers

The ideal customer profile for this campaign would include:

• Home Cooks: Individuals who enjoy cooking at home and are always looking for new recipes and cooking tips.
• Food Enthusiasts: People who have a keen interest in food, cooking, and culinary trends.
• Aspiring Chefs: Young professionals or students in culinary schools who are looking to learn from experienced chefs and home cooks.
• Health-Conscious Individuals: Those who are interested in healthy cooking and eating habits.

Illustrative examples:

• A 30-year-old working professional who loves to cook elaborate meals on weekends.
• A 25-year-old culinary student looking for inspiration and techniques from experienced chefs.
• A 40-year-old parent who wants to prepare healthy and delicious meals for their family.

Potential Influencer Matches

Professional Chefs

• Reach: They have a strong following among food enthusiasts and aspiring chefs.
• Content: High-quality cooking tutorials, professional tips, and gourmet recipes.
• Example: A well-known UK-based chef with a significant social media presence.

Home Cooks

• Reach: They connect well with everyday home cooks and those looking for practical cooking advice.
• Content: Easy-to-follow recipes, cooking hacks, and meal prep ideas.
• Example: A popular home cook who shares daily recipes and cooking tips on Instagram or YouTube.

Food Bloggers

• Reach: They attract a diverse audience interested in food trends, recipes, and restaurant reviews.
• Content: Blog posts, recipe videos, and food photography.
• Example: A UK-based food blogger with a strong following on multiple platforms.

Health and Wellness Influencers

• Reach: They appeal to health-conscious individuals and those interested in nutritious cooking.
• Content: Healthy recipes, nutritional advice, and wellness tips.
• Example: A fitness influencer who shares healthy cooking recipes and meal plans.

Content Creation Ideas

General Ideas

• Recipe Tutorials: Step-by-step videos or blog posts showcasing unique and delicious recipes.
• Cooking Challenges: Engaging challenges where influencers recreate popular dishes or experiment with new ingredients.
• Live Cooking Sessions: Interactive live streams where influencers cook in real-time and answer audience questions.

Creative Ideas

• Ingredient Spotlight: Focus on a specific ingredient and create multiple recipes or tips around it.
• Culinary Journey: Influencers share their culinary journey, including their favorite recipes, cooking tips, and personal stories.
• Collaborative Cook-offs: Partner with multiple influencers for a friendly cook-off competition, encouraging audience participation and voting.

By leveraging these influencers and content ideas, the brand can effectively reach and engage its target audience, driving awareness and interest in its products or services.