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Brief

"Influncers from the UK in the cooking niche, such as chefs, home cooks and cooking recipes. "

Influncers from the UK in the cooking niche, such as chefs, home cooks and cooking recipes.

Research Insight & Analysis

Product Positioning

The user's query focuses on finding influencers in the UK within the cooking niche, such as chefs, home cooks, and those who share cooking recipes. This suggests that the product or service being promoted is likely related to food, cooking, or kitchenware. The brand can be positioned as a go-to resource for culinary enthusiasts, offering high-quality products, innovative cooking techniques, or unique recipes. Emphasizing authenticity, expertise, and a passion for cooking will resonate well with the target audience.

Target Customers

The ideal customer profile for this campaign would include:

  • Home Cooks: Individuals who enjoy cooking at home and are always looking for new recipes and cooking tips.
  • Food Enthusiasts: People who have a keen interest in food, cooking, and culinary trends.
  • Aspiring Chefs: Young professionals or students in culinary schools who are looking to learn from experienced chefs and home cooks.
  • Health-Conscious Individuals: Those who are interested in healthy cooking and eating habits.

Illustrative examples:

  • A 30-year-old working professional who loves to cook elaborate meals on weekends.
  • A 25-year-old culinary student looking for inspiration and techniques from experienced chefs.
  • A 40-year-old parent who wants to prepare healthy and delicious meals for their family.

Potential Influencer Matches

Professional Chefs

  • Reach: They have a strong following among food enthusiasts and aspiring chefs.
  • Content: High-quality cooking tutorials, professional tips, and gourmet recipes.
  • Example: A well-known UK-based chef with a significant social media presence.

Home Cooks

  • Reach: They connect well with everyday home cooks and those looking for practical cooking advice.
  • Content: Easy-to-follow recipes, cooking hacks, and meal prep ideas.
  • Example: A popular home cook who shares daily recipes and cooking tips on Instagram or YouTube.

Food Bloggers

  • Reach: They attract a diverse audience interested in food trends, recipes, and restaurant reviews.
  • Content: Blog posts, recipe videos, and food photography.
  • Example: A UK-based food blogger with a strong following on multiple platforms.

Health and Wellness Influencers

  • Reach: They appeal to health-conscious individuals and those interested in nutritious cooking.
  • Content: Healthy recipes, nutritional advice, and wellness tips.
  • Example: A fitness influencer who shares healthy cooking recipes and meal plans.

Content Creation Ideas

General Ideas

  • Recipe Tutorials: Step-by-step videos or blog posts showcasing unique and delicious recipes.
  • Cooking Challenges: Engaging challenges where influencers recreate popular dishes or experiment with new ingredients.
  • Live Cooking Sessions: Interactive live streams where influencers cook in real-time and answer audience questions.

Creative Ideas

  • Ingredient Spotlight: Focus on a specific ingredient and create multiple recipes or tips around it.
  • Culinary Journey: Influencers share their culinary journey, including their favorite recipes, cooking tips, and personal stories.
  • Collaborative Cook-offs: Partner with multiple influencers for a friendly cook-off competition, encouraging audience participation and voting.

By leveraging these influencers and content ideas, the brand can effectively reach and engage its target audience, driving awareness and interest in its products or services.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
UK cooking influencers: chefs, home cooks, recipes
Campaign Objectives
Looking for UK-based influencers in the cooking niche, including chefs, home cooks, and those who create cooking recipes. Ideal influencers should be active on social media and create engaging cooking-related content.
Influencer Persona
Chefs, home cooks, and recipe creators based in the UK who are active on social media platforms like Instagram, TikTok, and YouTube.
Content Themes
#UKChefs #HomeCooking #CookingRecipes
#1
Notorious Foodie
Notorious Foodie
@notorious_foodie
GB
👅 I like to cook 🤷🏽‍♂️ 🍔 Recipes on Instagram
Followers
7.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Looking for UK-based influencers in the cooking niche, including chefs, home cooks, and those who create cooking recipes. Ideal influencers should be active on social media and create engaging cooking-related content."
This influencer is based in the UK and creates engaging cooking content, making them a good fit for the brand's requirements. Their large follower count and content style align well with the brand's desired UK-centric cooking niche.
#2
The Staff Canteen
The Staff Canteen
@UC_9fQaxR7lCcfzcmQy7GjfQ
GB
A channel dedicated to creating video content and podcasts for professional Chefs and food lovers, packed with world class chef recipes and features the worlds greatest chefs cooking and sharing their food knowledge and skill base from their kitchens, we hope you enjoy it and can learn and develop from it! Please feel free to subscribe Please take a minute to visit our website http://www.thestaffcanteen.com/
Followers
152.0K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers in the cooking niche, including chefs, home cooks, and those who create cooking recipes. Ideal influencers should be active on social media and create engaging cooking-related content."
This influencer is based in the UK and creates content focused on professional chefs and food lovers, which aligns well with the brand's requirements. Their content style and audience are a good match for the brand's desired UK-centric cooking niche.
#3
Sattvik Kitchen
Sattvik Kitchen
@sattvikkitchen
GB
Sattvik Kitchen Recipes Click 👆🏻YouTube Logo or Click👇🏻✅
Followers
11.8K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers in the cooking niche, including chefs, home cooks, and those who create cooking recipes. Ideal influencers should be active on social media and create engaging cooking-related content."
This influencer is based in the UK and focuses on cooking recipes, making them a good fit for the brand's campaign. Their content style and tone align well with the brand's desired style.
#4
Chef Ricardo Cooking
Chef Ricardo Cooking
@UCj-EV6097dZah_wlbnHEzlA
GB
SUBSCRIBE FOR A Healthy Life ! Weight Loss Recipe Meat Free Monday Healthy Teas Recipe Hight Blood Pressure Detox Recipe Summer Recipe Welcome to the official Chef Ricardo Cooking YouTube channel! On this channel you will find a variety of content like cooking tutorials, Caribbean inspired dishes, healthy juice recipes and more! Make sure to subscribe and enable ALL notifications! Born and raised in the beautiful town of Ocho Rios on the island of Jamaica, I grew up surrounded by a vibrant hospitality industry offering some of the best food in the Caribbean. As I worked my way up the ranks in restaurants and influenced by my family’s home cooking style, my love for the culinary arts steadily grew into a passion. On this channel I am excited to share what I have learned and show the world the best dishes that Caribbean cuisine has to offer! Subscribe to follow my journey and welcome to the Chef Ricardo Cooking Family! Business Enquires: chefcook@hotmail.co.uk
Followers
1.6M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers in the cooking niche, including chefs, home cooks, and those who create cooking recipes. Ideal influencers should be active on social media and create engaging cooking-related content."
This influencer is based in the UK and focuses on healthy cooking, which aligns well with the brand's requirements. Their follower count is substantial, making them a strong candidate for the campaign.
#5
Josia LWFD | Chef & Creator
Josia LWFD | Chef & Creator
@littlewomanfooddiary
GB
Josia 👩🏾‍🍳 | Life of a chef, content creator and recipe developer in 🇬🇧🍽️
Followers
18.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers in the cooking niche, including chefs, home cooks, and those who create cooking recipes. Ideal influencers should be active on social media and create engaging cooking-related content."
This influencer is based in the UK and creates engaging cooking-related content, making them a good fit for the brand. Their content style and tone align well with the brand's desired style.
#6
شيفؤ👨🏻‍🍳🔪
شيفؤ👨🏻‍🍳🔪
@chefahmed405
GB
Followers
84.6K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for UK-based influencers in the cooking niche, including chefs, home cooks, and those who create cooking recipes. Ideal influencers should be active on social media and create engaging cooking-related content."
This influencer is based in the UK and creates cooking-related content, making them a good fit for the brand. Their content style and tone align well with the brand's desired style.