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Brief

"IG influencers from the UK in the cooking niche, such as chefs, home cooks and cooking recipes."

IG influencers from the UK in the cooking niche, such as chefs, home cooks and cooking recipes.

Research Insight & Analysis

Product Positioning

The user's query focuses on finding Instagram influencers from the UK in the cooking niche, such as chefs, home cooks, and those who share cooking recipes. This suggests that the product or service being promoted is likely related to food, cooking, or kitchenware. The brand can be positioned as a premium or innovative player in the culinary market, offering high-quality products or unique recipes that appeal to food enthusiasts and home cooks.

Target Customers

The ideal customer profile for this campaign would include:

  • Home Cooks: Individuals who enjoy cooking at home and are always looking for new recipes and cooking techniques.
  • Food Enthusiasts: People who have a passion for food and cooking, and who follow culinary trends and influencers.
  • Aspiring Chefs: Individuals who are either in culinary school or are self-taught and looking to improve their skills.
  • Health-Conscious Consumers: Those who are interested in healthy eating and cooking nutritious meals at home.

Illustrative examples:

  • A 30-year-old professional who enjoys cooking as a hobby and follows several cooking influencers for inspiration.
  • A stay-at-home parent who is always on the lookout for quick and healthy recipes to prepare for their family.
  • A young adult who has recently moved out and is learning to cook for themselves, seeking easy and beginner-friendly recipes.

Potential Influencer Matches

Chefs

  • Professional Chefs: These influencers can provide credibility and expertise, showcasing the product in a professional kitchen setting.
  • Celebrity Chefs: Well-known chefs with a large following can create a significant impact and reach a broad audience.

Home Cooks

  • Everyday Home Cooks: Influencers who share their daily cooking experiences and recipes can connect with the audience on a personal level.
  • Family-Oriented Cooks: Those who focus on family meals and cooking for children can appeal to parents and families.

Recipe Creators

  • Healthy Recipe Creators: Influencers who specialize in healthy and nutritious recipes can attract health-conscious consumers.
  • Baking Enthusiasts: Those who focus on baking and desserts can appeal to a niche audience with a sweet tooth.

Content Creation Ideas

General Ideas

  • Recipe Tutorials: Step-by-step videos or posts showing how to use the product to create delicious dishes.
  • Product Reviews: Honest reviews and demonstrations of the product's features and benefits.
  • Cooking Challenges: Fun and engaging challenges where influencers create unique recipes using the product.

Creative Ideas

  • Live Cooking Sessions: Live-streamed cooking sessions where influencers interact with their audience in real-time while using the product.
  • Collaborative Cook-offs: Partnering with multiple influencers to host a virtual cook-off, showcasing different ways to use the product.
  • Behind-the-Scenes: Behind-the-scenes content showing the influencer's kitchen setup, cooking process, and tips for using the product effectively.

By leveraging these types of influencers and content ideas, the brand can effectively reach its target audience and create engaging, shareable content that resonates with food enthusiasts and home cooks.

Curated Influencer List

Influencer Matching Criteria

Extracted from Campaign Brief & Market Analysis

Target Market
UK cooking niche influencers on Instagram
Campaign Objectives
Looking for Instagram influencers from the UK in the cooking niche, including chefs, home cooks, and those who share cooking recipes. Ideal influencers should be based in the UK and create engaging cooking-related content.
Influencer Persona
Chefs, home cooks, and recipe creators based in the UK who are active on Instagram and share engaging cooking content.
Content Themes
#UKChefs #HomeCookingUK #CookingRecipes
#1
Notorious Foodie
Notorious Foodie
@notorious_foodie
GB
๐Ÿ‘… I like to cook ๐Ÿคท๐Ÿฝโ€โ™‚๏ธ ๐Ÿ” Recipes on Instagram
Followers
7.0M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for Instagram influencers from the UK in the cooking niche, including chefs, home cooks, and those who share cooking recipes. Ideal influencers should be based in the UK and create engaging cooking-related content."
This influencer is based in the UK and creates engaging cooking content, making them a strong fit for the brand's campaign. Their large follower count also increases potential reach.
#2
PlanetFood
PlanetFood
@thisisplanetfood
GB
๐Ÿ Mouthwatering recipes! ๐Ÿ˜‹ Super simple snack hacks! ๐Ÿ‘‹ hello@planetfood.co.uk
Followers
948.4K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for Instagram influencers from the UK in the cooking niche, including chefs, home cooks, and those who share cooking recipes. Ideal influencers should be based in the UK and create engaging cooking-related content."
This influencer is based in the UK and focuses on mouthwatering recipes and snack hacks, making them a good fit for the brand's requirement for UK-based cooking influencers.
#3
KausCooks
KausCooks
@kauscooks
GB
Welcome to my kitchen โ™ก London ๐Ÿ‡ฌ๐Ÿ‡ง ๐Ÿ’Œ kauscooks@gmail.con
Followers
427.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for Instagram influencers from the UK in the cooking niche, including chefs, home cooks, and those who share cooking recipes. Ideal influencers should be based in the UK and create engaging cooking-related content."
This influencer is based in the UK and creates engaging cooking content, including easy recipes and celebration menus. They align well with the brand's desired style and content ideas.
#4
Good Food
Good Food
@goodfoodeveryday
United Kingdom
Good Food every day from the UK's no. 1 food media brand ๐Ÿฝ | Tag & share your recipe snaps #goodfoodsocial โฌ‡๏ธ Click visitstore.bio to find recipes โฌ‡๏ธ
Followers
1.5M
Mega Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Looking for Instagram influencers from the UK in the cooking niche, including chefs, home cooks, and those who share cooking recipes. Ideal influencers should be based in the UK and create engaging cooking-related content."
This influencer is based in the UK and focuses on good food recipes, making them a good fit for the brand's requirement for UK-based cooking influencers.
#5
olivemagazine
olivemagazine
@olivemagazine
United Kingdom
Making every meal special. Tap the link in bio for recipe details๐Ÿ‘‡
Followers
197.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for Instagram influencers from the UK in the cooking niche, including chefs, home cooks, and those who share cooking recipes. Ideal influencers should be based in the UK and create engaging cooking-related content."
This influencer is based in the UK and focuses on making every meal special, aligning well with the brand's requirement for UK-based cooking influencers.
#6
Kitchen Meals
Kitchen Meals
@UCW5VtjwRC7RsPbgEVK1x1BQ
GB
Hello friends, ๐Ÿ‡ฑ๐Ÿ‡ฐ ๐Ÿ‡ฌ๐Ÿ‡ง My name is Nusrath. I am a Sri Lankan living in the UK. Welcome to Kitchen Meals! My cooking channel presents simple, quick, easy and delicious authentic traditional Sri Lankan and Indian recipes and various recipes from all over the world for all tastes. I focus on creating and posting recipe videos which are easy to recreate. I'll be sharing quick and easy healthy Breakfast Recipes, Dinner Recipes, Lunch Box Ideas, Kids Recipes, Snacks Recipes, Delicious Desserts Recipes and much more. I hope that this channel will be a place for everyone to learn and share new recipes and can be useful for all of us. Please don't forget to subscribe to my channel and activate notifications so you will not miss any videos!! Keep Supporting
Followers
789
Nano Influencer

Engagement Rate

9999

Last Post

9999 days ago

80%Match Score
Fit for"Looking for Instagram influencers from the UK in the cooking niche, including chefs, home cooks, and those who share cooking recipes. Ideal influencers should be based in the UK and create engaging cooking-related content."
This influencer is based in the UK and focuses on Sri Lankan and Indian cooking content. They align well with the brand's requirements and content ideas.