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Brief

"UK based lifestyle/food/drinks influencers needed for a campaign promoting a vermouth brand and cocktail content"

UK based lifestyle/food/drinks influencers needed for a campaign promoting a vermouth brand and cocktail content

Research Insight & Analysis

Product Positioning

The product in question is a vermouth brand, which falls under the category of alcoholic beverages. Vermouth is often used in cocktails, making it a versatile product for both casual and sophisticated drinking occasions. In the UK market, vermouth can be positioned as a premium, artisanal product that enhances the cocktail experience. Emphasizing its unique flavors, heritage, and quality ingredients can help differentiate it from other alcoholic beverages.

Target Customers

The ideal customer profile for this vermouth brand would likely include:

  • Young Professionals (Aged 25-40): Individuals who enjoy socializing and are interested in trying new and sophisticated drinks.
  • Cocktail Enthusiasts: People who enjoy making and experimenting with cocktails at home.
  • Food and Drink Connoisseurs: Those who appreciate high-quality, artisanal products and are willing to pay a premium for them.
  • Urban Dwellers: Residents of major UK cities like London, Manchester, and Edinburgh, where there is a vibrant nightlife and a strong culture of dining out.

Potential Influencer Matches

Lifestyle Influencers

These influencers often share content related to their daily lives, including food and drink experiences. They can help position the vermouth as a must-have item for social gatherings and sophisticated home bars.

Food Bloggers

Food bloggers who focus on recipes and dining experiences can create content around cocktail recipes using the vermouth. This can help reach an audience that is interested in culinary arts and experimenting with new flavors.

Mixologists and Bartenders

Professional mixologists and bartenders can showcase the versatility of the vermouth in various cocktail recipes. Their expertise can lend credibility to the brand and attract cocktail enthusiasts.

Social Media Influencers

Influencers with a strong presence on platforms like Instagram and TikTok can create visually appealing content that highlights the vermouth in trendy and engaging ways. This can include short cocktail-making videos, aesthetically pleasing photos, and live tasting sessions.

Content Creation Ideas

General Ideas

  • Cocktail Recipes: Share unique and easy-to-make cocktail recipes featuring the vermouth.
  • Behind-the-Scenes: Show the production process of the vermouth, emphasizing its quality and artisanal nature.
  • User-Generated Content: Encourage customers to share their own cocktail creations using a branded hashtag.

Creative Ideas

  • Cocktail Challenges: Launch a social media challenge where followers create their own cocktails using the vermouth and share their creations.
  • Seasonal Themes: Create content around seasonal cocktails, such as summer spritzers or winter warmers.
  • Collaborations: Partner with local bars and restaurants to create signature cocktails featuring the vermouth and promote these collaborations through influencer content.

By leveraging these strategies, the vermouth brand can effectively reach its target audience and create engaging, shareable content that highlights the product's unique qualities.

Curated Influencer List
#1
The Cocktail Library
The Cocktail Library
@the.cocktail.libr
GB
Explore the world of cocktails with us at The Cocktail Library 🍸📚✨ 18+
Followers
45.7K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

95%Match Score
Fit for"Seeking UK-based lifestyle, food, and drinks influencers to promote a vermouth brand through engaging cocktail content. Ideal influencers should have a strong presence in the UK and create content that resonates with lifestyle, food, and drink enthusiasts."
This influencer is UK-based and focuses on cocktail content, making them a strong fit for the brand. Their content style and tone are likely to resonate with the brand's target audience.
#2
Food Review Club UK
Food Review Club UK
@foodreviewclub
GB
🏆 UK’s Number One Food Reviewer 🌍 Enquires: foodreviewclub@zodiacglobal.com
Followers
757.2K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

92%Match Score
Fit for"Seeking UK-based lifestyle, food, and drinks influencers to promote a vermouth brand through engaging cocktail content. Ideal influencers should have a strong presence in the UK and create content that resonates with lifestyle, food, and drink enthusiasts."
This influencer is a UK-based food reviewer with a strong presence, making them a good fit for the brand. Their content style and tone are likely to resonate with the brand's target audience.
#3
Eating with Tod
Eating with Tod
@eatingwithtod
GB
🤤 Exposed diary of a fat man 🕺🏻If you can’t take a date, take a mate!
Followers
502.1K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking UK-based lifestyle, food, and drinks influencers to promote a vermouth brand through engaging cocktail content. Ideal influencers should have a strong presence in the UK and create content that resonates with lifestyle, food, and drink enthusiasts."
This influencer has a strong presence in the UK and focuses on food, which aligns well with the brand's requirements. Their content style and tone are likely to resonate with the brand's target audience.
#4
Tyler Zielinski
Tyler Zielinski
@bon_vivantito
United Kingdom
✍️ Drinks Writer @punch_drink @classbarmag etc 🍸Recipes & where to drink ⭐️Founder @zest_london 🔜Author of Tiny Cocktails (@clarksonpotter) 📍LDN
Followers
26.0K
Micro Influencer

Engagement Rate

9999

Last Post

9999 days ago

90%Match Score
Fit for"Seeking UK-based lifestyle, food, and drinks influencers to promote a vermouth brand through engaging cocktail content. Ideal influencers should have a strong presence in the UK and create content that resonates with lifestyle, food, and drink enthusiasts."
This UK-based influencer focuses on drinks and mixology, making them a strong fit for the vermouth brand's campaign.
#5
London Hotspots
London Hotspots
@londonhotspots
GB
ENQUIRIES - LondonHotspots@outlook.com
Followers
593.8K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

88%Match Score
Fit for"Seeking UK-based lifestyle, food, and drinks influencers to promote a vermouth brand through engaging cocktail content. Ideal influencers should have a strong presence in the UK and create content that resonates with lifestyle, food, and drink enthusiasts."
This influencer has a strong presence in the UK and focuses on food and lifestyle content, which aligns well with the brand's requirements. Their content style and tone are likely to resonate with the brand's target audience.
#6
Food with George
Food with George
@foodwithgeorge
GB
Home cook - lover of food, travel and aperitifs
Followers
345.9K
Macro Influencer

Engagement Rate

9999

Last Post

9999 days ago

85%Match Score
Fit for"Seeking UK-based lifestyle, food, and drinks influencers to promote a vermouth brand through engaging cocktail content. Ideal influencers should have a strong presence in the UK and create content that resonates with lifestyle, food, and drink enthusiasts."
This influencer is a home cook with a strong focus on food and travel, which aligns well with the brand's focus on lifestyle and food. Their UK location and interest in food make them a good fit for promoting vermouth and cocktail content.