UK-based lifestyle, food, and drinks influencers with a focus on cocktail content.

Product Positioning

The product in question is a vermouth brand, which falls under the category of alcoholic beverages. Vermouth is often used in cocktails, making it a versatile product for both casual and sophisticated drinking occasions. In the UK market, vermouth can be positioned as a premium, artisanal product that enhances the cocktail experience. Emphasizing its unique flavors, heritage, and quality ingredients can help differentiate it from other alcoholic beverages.

Target Customers

The ideal customer profile for this vermouth brand would likely include:

• Young Professionals (Aged 25-40): Individuals who enjoy socializing and are interested in trying new and sophisticated drinks.
• Cocktail Enthusiasts: People who enjoy making and experimenting with cocktails at home.
• Food and Drink Connoisseurs: Those who appreciate high-quality, artisanal products and are willing to pay a premium for them.
• Urban Dwellers: Residents of major UK cities like London, Manchester, and Edinburgh, where there is a vibrant nightlife and a strong culture of dining out.

Potential Influencer Matches

Lifestyle Influencers

These influencers often share content related to their daily lives, including food and drink experiences. They can help position the vermouth as a must-have item for social gatherings and sophisticated home bars.

Food Bloggers

Food bloggers who focus on recipes and dining experiences can create content around cocktail recipes using the vermouth. This can help reach an audience that is interested in culinary arts and experimenting with new flavors.

Mixologists and Bartenders

Professional mixologists and bartenders can showcase the versatility of the vermouth in various cocktail recipes. Their expertise can lend credibility to the brand and attract cocktail enthusiasts.

Social Media Influencers

Influencers with a strong presence on platforms like Instagram and TikTok can create visually appealing content that highlights the vermouth in trendy and engaging ways. This can include short cocktail-making videos, aesthetically pleasing photos, and live tasting sessions.

Content Creation Ideas

General Ideas

• Cocktail Recipes: Share unique and easy-to-make cocktail recipes featuring the vermouth.
• Behind-the-Scenes: Show the production process of the vermouth, emphasizing its quality and artisanal nature.
• User-Generated Content: Encourage customers to share their own cocktail creations using a branded hashtag.

Creative Ideas

• Cocktail Challenges: Launch a social media challenge where followers create their own cocktails using the vermouth and share their creations.
• Seasonal Themes: Create content around seasonal cocktails, such as summer spritzers or winter warmers.
• Collaborations: Partner with local bars and restaurants to create signature cocktails featuring the vermouth and promote these collaborations through influencer content.

By leveraging these strategies, the vermouth brand can effectively reach its target audience and create engaging, shareable content that highlights the product's unique qualities.