Influencers who focus on saving money and sustainability, based in the UK, with over 5000 followers on Instagram or YouTube.

Product Positioning

The solar panel business can be positioned as a cost-effective and sustainable energy solution for environmentally conscious consumers in the UK. Emphasizing the long-term savings on energy bills and the positive environmental impact can appeal to a broad audience. Highlighting government incentives or subsidies for solar panel installations can also enhance the product's attractiveness.

Target Customers

The ideal customer profile includes:

• Environmentally Conscious Homeowners: Individuals who are interested in reducing their carbon footprint and are looking for sustainable energy solutions.
• Cost-Savvy Consumers: People who are focused on saving money on energy bills and are interested in long-term financial benefits.
• Tech-Savvy Individuals: Consumers who are interested in the latest technology and innovations in energy solutions.

Illustrative examples include young families looking to reduce household expenses, retirees interested in sustainable living, and tech enthusiasts eager to adopt new technologies.

Potential Influencer Matches

• Financial Advisors and Budgeting Experts: Influencers who focus on saving money and financial planning can effectively communicate the cost-saving benefits of solar panels to their audience.
• Eco-Friendly Lifestyle Bloggers: These influencers can highlight the environmental benefits of solar panels, appealing to their eco-conscious followers.
• Tech Reviewers: Influencers who review and discuss new technologies can showcase the innovative aspects of solar panels, attracting tech-savvy consumers.

The influencers should be based in the UK, have a following of over 5,000, and be active on Instagram or YouTube, as specified by the user.

Content Creation Ideas

• Cost-Saving Challenges: Collaborate with influencers to create a series of challenges focused on reducing energy bills, with solar panels as a key solution.
• Before and After Stories: Share real-life stories of customers who have installed solar panels and the impact on their energy bills and lifestyle.
• Eco-Friendly Home Tours: Feature tours of homes that have adopted various sustainable practices, including solar panels, to inspire followers.
• Interactive Q&A Sessions: Host live sessions with influencers where they answer questions about solar panels, their benefits, and installation processes.

These content ideas can engage the target audience and highlight the benefits of solar panels in a relatable and impactful way.